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Responsive Design, CMS Automation, and Website Transformation: The Case Study of Penn Cancer (Advanced)
Presentation Resource
In this session, two key players in the redesign and re-platforming of the Penn Cancer website will talk about what made their project successful, what the challenges were, and the undeniable necessity for cultural change to ensure a successful responsive CMS website project.
Hospitals in the Age of Digital Storytelling
Presentation Resource
This panel will provide insights on what makes for compelling engagement content, strategies for capturing and creating that content, tactics for growing your audience and evolving your program over time, and guidelines for respecting the patient's right to privacy in the process.
Designing for the Healthcare Consumer Landscape: New Models and Tools (Advanced)
Presentation Resource
Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.
Using Predictive Modeling to Maximize Efficiency and Reduce Healthcare Costs in Your Organization (Advanced)
Presentation Resource
In partnership with executives from New Mexico Health Connections, this session will also explore the theoretical aspects and the day-to-day use of predictive analytics.
Consensus-Built Reputation: How to Unite the Masses and Unleash Storytelling Power Throughout Your Organization (Advanced)
Presentation Resource
Learn how to define organizational personality, unify storytelling, and manage reputation with new tools and methods, all while building an engaged internal army.
The Rise of the Consumer: Where and Why Marketing Drives Operations
Presentation Resource
Learn to bring the right players to the table, build understanding, and develop common goals for a win/win.
The Many Applications of Healthcare Analytics: Market Planning, Social Good, and Donor Acquisition
Presentation Resource
Featuring a case study of Cook Children's Health Care System, this session will explore how analytics can enhance multiple business initiatives from market planning to donor acquisition to achieving social goals.
Improving Consumer Experience: Lessons from Other Industries (Advanced)
Presentation Resource
Learn the latest forces catalyzing healthcare consumerism, best practices for developing consumer insights, strategies utilized by companies such as Best Buy, Crayola, and Walgreens, and how such techniques apply to healthcare.
Academic Medical Center and Community Hospital Collaboration: Strategy, Results, and Lessons Learned
Presentation Resource
In this session, business development leaders from San Diego Health System and Temecula Valley Hospital will share their experience in establishing a partnership.
Righting the Ship: Creating a Patient-Centered Digital Strategy
Presentation Resource
Find out how Rush reinvented its website and digital marketing strategy to offer a truly patient-centric online experience. Hear how Rush subjected its digital marketing to a cold-eyed analysis and undertook a comprehensive digital strategy and redesign.