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SHSMD Connections Conference

SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals.
Marketing, Business Development, Strategic Planning, Communications, Public Relations
Member

Building and Implementing an Artificial Intelligence Action Plan for Health Care

Health care artificial intelligence action plan defines people, process and technology essentials, ROI, and AI use cases to transform care delivery.
Leadership, Patient-Centered Care, Quality & Patient Safety, Operational Excellence, Financial Management, Artificial Intelligence (AI), Leveraging Technology, Impact of Technology on the Workforce, ROI, Reimbursement, AHA Center for Health Innovation, Technology Strategy, Access to Behavioral Health, Innovation/New Models of Care

How to Use Executive Roundtables to Deepen Relationships with Hospital and Health System Leaders

Learn how executive roundtables help healthcare solutions providers connect with hospital leaders, build trust and create lasting partnerships.
Executive Events, Collaboration & Partnerships, Business of Health Care

5 Hacks that Increase Hospital C-Suite Engagement

5 hacks to help health care solutions providers understand how to cut through the noise and engage health care decision makers in a meaningful way.
Collaboration & Partnerships, Business of Health Care, Business Innovation, Marketing Solutions

How Digital Tools Can Scale Behavioral Health Support Across Hospitals and Communities

This blog covers the ways hospitals and health systems can use digital tools to extend support and ensure personalized care and address rising behavioral health needs.
Behavioral Health Care Delivery, Population/Community Health, Community Partnerships, Collaboration & Partnerships, Behavioral Health Intervention & Issues Prevention, Digital Engagement

Student Member Professional Development Workshop Series

Courses
Designed to equip communication and marketing students with essential strategic thinking and leadership skills relevant to today's dynamic health care environment.
Career/Professional Development, Communications, Marketing

Health Care Marketing, Communications & Strategy Resources

Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Strategic Planning, Marketing, Business Development, Communications, Digital Engagement

Health Care Marketing Plans, Communications & Market Research

This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
Strategic Planning, Marketing, Career/Professional Development

B2B Sales and Marketing

Data & Insights
Discover how sales and marketing professionals at healthcare solutions providers have found success with AHA Data.
Data & Insights, Marketing

Leveraging AI in Health Care Marketing and Communication

 
Digital Engagement, Marketing, Communications