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Health Care Marketing, Communications & Strategy Resources
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The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Turning Improved Care Access and Outreach Into Impact: How Hospitals Can Measure and Scale Population Behavioral Health
This blog sheds light on how hospitals and health systems can apply analytics to refine behavioral health interventions and identify scalable models that drive lasting impact on quality indicators, health outcomes and budgets.
The Rule of Thirds: What to Post and When
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SHSMD Sponsored Webinar 2026 | Differentiating Your Brand Through the Mobile Experience
Health care marketers share how branded mobile apps can elevate the patient experience, strengthen engagement, and advance digital strategy beyond the patient portal.
Health Care Marketing for Rural, Independent and Resource-Limited Hospitals
Marketing course for rural and independent hospitals. Build focused strategies, strengthen community trust and drive sustainable growth.
CENP Essentials Review Course - Summer 2026, S5
The Certified in Executive Nursing Practice (CENP®) Essentials Review Course assists participants in preparing for the CENP exam through a review of the AONL Nurse Executive Competencies® and practical application of the competencies.
CENP Essentials Review Course - Summer 2026, S4
The Certified in Executive Nursing Practice (CENP®) Essentials Review Course assists participants in preparing for the CENP exam through a review of the AONL Nurse Executive Competencies® and practical application of the competencies.
CENP Essentials Review Course - Summer 2026, S3
The Certified in Executive Nursing Practice (CENP®) Essentials Review Course assists participants in preparing for the CENP exam through a review of the AONL Nurse Executive Competencies® and practical application of the competencies.
CENP Essentials Review Course - Summer 2026, S1
The Certified in Executive Nursing Practice (CENP®) Essentials Review Course assists participants in preparing for the CENP exam through a review of the AONL Nurse Executive Competencies® and practical application of the competencies.
CENP Essentials Review Course - Summer 2026, S2
The Certified in Executive Nursing Practice (CENP®) Essentials Review Course assists participants in preparing for the CENP exam through a review of the AONL Nurse Executive Competencies® and practical application of the competencies.