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Innovative Hospital Solutions to Address Health Care Challenges
The AHA and Concord Health Partners have compiled this collection of resources to provide more information about innovative solutions to key issues.
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Cut Through the Noise: Winning the Attention of Hospital Leaders
Strategies to help your messaging and outreach capture hospital executives’ attention
Upcoming Events for Health Care Marketers & Strategists
Education & Events
SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and PR.
AHA Associate Program Homepage
Issue Landing Page
The American Hospital Association (AHA) Associate Program opens the door to new opportunities and connections with our most active and engaged healthcare executives.
Member Meet Up: Efficiencies for Small Marketing Teams with Big Goals
Calling all small marketing teams with big goals! Join us to connect with peers, share ideas and discover practical strategies to make a big impact, even with limited resources.
Futurescan 2025 PowerPoint Toolkit
The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!
SHSMD Connections Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us October 12-14 in Dallas, TX, to gain insights, expand your network, and advance your career in a rapidly evolving field.
House and Senate Pass Continuing Resolution Funding Government, Averting Shutdown
Today, the Senate voted 54-46 to pass a continuing resolution (CR) to fund the government through Sept. 30 and avoid a government shutdown.
Engaging Your Community in Your Digital Strategy: It’s All About Human-Centered Design
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.