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Health Care Marketing, Communications & Strategy Resources
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The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
SHSMD Education 2025 | Tomorrow's Too Late: Time Is Running Out for Health Systems to Validate Their Value
Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care.
Executive Dialogue: Innovative Initiatives and Partnerships Beyond the Traditional Strategic Plan
Explore key insights from marketing, consumer experience, and communications executives as they discuss alternative care models, consumer education, clinician recruitment and retention strategies, and the importance of prioritizing long-term goals in strategic decision-making.
Orientation to Health Care 2025 ON DEMAND
In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.
Upcoming Events for Health Care Marketers & Strategists
Education & Events
SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and PR.
Futurescan 2025: Health Care Trends and Implications
Futurescan 2025 is the latest in a series of publications for health care leaders, produced by SHSMD in collaboration with the American College of Healthcare Executives (ACHE) since 1999. The report is an invaluable strategic planning resource, empowering hospital and health system leaders to prepare themselves and their organizations for the opportunities and challenges ahead.
Futurescan: Health Care Trends and Implications Publication
Futurescan is a series of publications for health care leaders that the American Hospital Association’s (AHA’s) Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999.
SHSMD Connections Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us October 12-14 in Dallas, TX, to gain insights, expand your network, and advance your career in a rapidly evolving field.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values and impact in their communities.