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Health Care Marketing, Communications & Strategy Resources

Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.

Cut Through the Noise: Winning the Attention of Hospital Leaders

Strategies to help your messaging and outreach capture hospital executives’ attention

DOJ launches Anticompetitive Regulations Task Force 

The Department of Justice March 27 announced it is launching an Anticompetitive Regulations Task Force to advocate for “the elimination of anticompetitive state and federal laws and regulations that undermine free market competition.

Hospital Community Collaborative Calendar

Coaching sessions that HCC enrollees can participate in throughout the year to exchange knowledge and collaborative strategies with peers.

Executive Dialogue: Innovative Initiatives and Partnerships Beyond the Traditional Strategic Plan

Explore key insights from marketing, consumer experience, and communications executives as they discuss alternative care models, consumer education, clinician recruitment and retention strategies, and the importance of prioritizing long-term goals in strategic decision-making.

Orientation to Health Care 2025 ON DEMAND

In this health care 101 course, you will learn how to better navigate your own system/organization, gain a general comprehension of the language of health care (and its many acronyms), and get an overview on the health care landscape.

Upcoming Events for Health Care Marketers & Strategists

Education & Events
SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and PR.

Hospital Community Collaborative Academy

The Hospital Community Collaborative's Academy offers specialized workshops for hospital and community organizations looking to improve their work.

Futurescan 2025 PowerPoint Toolkit

The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!