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Get Your Innovation Center Moving at Startup Speed (Advanced)
Presentation Resource
Learn how one community health system in Cedar Rapids, Iowa, is modeling its innovation initiatives after a highly effective startup culture to capture new ideas, validate them, and take them to market.
Prescribe Safe Podcast Series
The AHA Physician Alliance explores some of the key elements driving the success of the Prescribe Safe Initiative, an extremely successful community-based project bringing together law enforcement, hospitals and physicians to reduce prescription medication misuse.
The Health IT Transformation: Implications for Communicators (Advanced)
Presentation Resource
The presentation will draw on the insights gained through the US government's support of health IT implementation since the Health Information Technology for Economic and Clinical Health Act of 2009 was enacted.
Healthcare Without an Address
This AHA podcast, “Healthcare Without an Address,” takes a look at how the new emphasis on mobility and convenience is advancing health in America.
Recruiting for Retention (Advanced)
Presentation Resource
This session describes how hospital systems may create a successful recruitment program based on their values and ideal characteristics.
Putting Personalization into Practice (Advanced)
Presentation Resource
How does the execution of a more personalized web and multi-channel communications experience impact digital operations? What are reasonable expectations to promote within your organization for these technologies? This session will establish a foundation for an exciting, but often superficially treated topic, with clear guidance and concrete tips.
Planning 2020: Managing More Stakeholders, More Data, and More Unknowns . . . With Less Time (Advanced)
Presentation Resource
In this session you will learn how progressive strategy teams are restructuring, reprioritizing, and reskilling to take on new roles and responsibilities, and how you can position your team to drive change, rather than be driven by it.
Maturing a Physician Relations Program: The Role of Senior Leaders and Managers
Presentation Resource
Learn how CHRISTUS Health is evolving its program to the next level through driving action, producing results, and being nimble, as well as how CHRISTUS is involving senior leaders and executives in order to progress the program and create better alignment, engagement, and activation.
If You Build It, Will They Own It? Physician Engagement in Service Line Planning
Presentation Resource
The final result of Southcoast Health System's service line planning was a plan with a vision that supported the system's overall primary care strategy and articulated specific initiatives supportable by physicians. This lookback will be relayed by the chair of this effort, who himself is a practicing primary care physician.
ROI is Real and We've Got the Proof: Orlando Health Yields Off-the-Grid 2015 Marketing ROI
Presentation Resource
12 campaigns over 90 days. 3,000+ conversions. 500+ appointment requests. $17 million in gross charges. $4 million in net revenue. This is just a sample of the greater ROI groundwork that Orlando Health has assembled. Now they want to share their bigger story.