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Integrated Strategic Planning: Including Post-Acute Providers in Your Hospital Planning Process
Presentation Resource
This session will focus on detailing a framework for integrating post-acute providers into the hospital strategic planning process and understanding common challenges influencing all participants.
Health System-Owned Retail Clinics from Inception to Implementation (Advanced)
Presentation Resource
This session will discuss how FastCare partners with health systems and retailers to create affordable and convenient patient access to healthcare.
Integrating Strategic Planning and Continuous Improvement: Five Tried-and-True Steps
Presentation Resource
A case study will be shared that highlights the hallmarks of planning and performance improvement: integration, alignment, engagement, communication, and focus.
Behind the Scenes: The Benefits of Immersion for Journalists, Board Members, and Government Leaders
Presentation Resource
This session highlights the experiences of a Gannett News Organization reporter who observed Mission Health from the board room to the operating room, filing a series of reports that ran over four consecutive weeks in spring 2015.
Rapid Cycle Business Development (Advanced)
Presentation Resource
This presentation will focus on Hartford HealthCare's rapid-cycle approach to business development.
The Jackson Story: Planning and Marketing a Health Village
Presentation Resource
The Jackson Story is the account of a strategic initiative resulting in the development of Meridian Health Village at Jackson, a health/fitness/wellness center. This presentation focuses on the consumer-centric planning, implementation, and communications which were key to turning this concept into a reality for the local community.
Patient Acquisition Campaign: Recruiting 2,000 New Primary Care Patients in One Year
Presentation Resource
This case study will examine how Boston Medical Center implemented an integrated, multichannel marketing campaign to acquire more than 2,000 new primary care patients within one year.
Marketing and Capital Investments Are the Same. Wrong? No, Right
Presentation Resource
Learn how one academic medical center adopted a process for capital allocation to apply analytics, shared decision making, and transparency to marketing strategy and system-wide decision making.
Thinking Outside of the Healthcare Box: How Emerging Technology Will Impact Patient Experience
Presentation Resource
A revolution of emerging technologies is now a part of everyday life. Learn insights behind this vast space and how to apply digital technologies to your brand and patient experience.
The Subconscious Mind May Be Your Most Powerful Ally in Healthcare Marketing
Presentation Resource
This session will show how some simple shifts in thinking can have a positive impact on behavior change through a combination of behavioral science theory and creative real-world examples.