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Forget Patient Experience: The Time for Strategists to Drive the Consumer Experience Has Arrived

Presentation Resource
As health system leaders, this means we’ve scoped our value proposition to address patient issues — when we should really be scoping our value proposition to engage and encompass entire lifetimes. Cue health care consumerism: moving past the limited focus on the inpatient experience to truly meet people where they are outside of hospital walls

Listen to Me! I'm Your Digital Customer!

Presentation Resource
In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make website changes that will improve usability and ultimately brand image.

Market Analytics for Public Health: Developing a Data-Driven Framework to Address the Opioid Crisis

Presentation Resource
This presentation will discuss how this framework can guide health system responses to the opioid epidemic, highlight insights from patterns in county-level geographic variation, and identify tactics health systems can deploy to improve performance.

The New Health Care Content: Where Earned Media and Social Media Intersect

Presentation Resource
Take a dive inside the innovative content distribution techniques being used by top health care organizations such as Orlando Health. The organization will shares its secret for consistent success combining earned and viral campaigns.

We Are Merging! Now What? Practical Guidance for Leaders to Assure Organizational and Personal Success

Presentation Resource
This presentation provides practical guidance to health care leaders and prepares them for the inevitable challenges they will face personally and professionally during integration.

Customizing the Health Care Experience for Seniors: What, Why, and How

Presentation Resource
Customizing care for seniors will gain significance as more and more baby boomers age into this varied group. Learn lessons from one health system in its multi-faceted approach to meeting the needs of Medicare/the senior population.

Teaching Social: Why Understanding Social Media's Usage and Impact Is Important for Every Employee

Presentation Resource
This session will demonstrate the need for advocacy, professionalism, branding, and awareness on social media’s impact for brand success.

Trust, Transparency, and Choice: Helping Future Health Care Consumers Through Digital Engagement

Presentation Resource
The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.

Does Your Organization Really Value Physician Relations?

Presentation Resource
This session will uncover what leaders and key stakeholders expect and provide ideas to meet expectations. We’ll provide concepts for ensuring there is good understanding and buy-in for the model, methods and measurement with key internal stakeholders and the leadership.