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How Data-Driven Insights Are Transforming Healthcare Marketing Strategies Recording
Seminars/Education
Website Navigation to Enhance Patient Access
Webinar Recordings
Join us as we discuss the latest survey data on how patients are accessing hospital website information and some interesting lessons and insights you might not expect!
Redefining the "H": How Health Systems Must Evolve to Grow and Thrive
Guides/Reports
The report focuses on important strategic and financial considerations facing healthcare organizations today and provides examples from key industry players on how they are addressing the changing business model.
The Future of Primary Care: New Models, New Incentives, and New Players
Guides/Reports
Panelists discussed the potential for better primary care models to bend the cost curve, the interplay between digital and in-person primary care, partnerships with hospitals and health systems, and the shortage of primary care providers. This report provides an overview of the key insights and takeaways from the forum.
Futurescan 2015 PowerPoint
Guides/Reports
The PowerPoint presentation, Futurescan 2015, features highlights from the latest edition of Futurescan, one of the industry's most respected healthcare trends forecasts
Where MD Stands for "Marketing Dynamo"
Magazine & Journal Articles
Many hospital marketers want to engage physicians in marketing campaigns. This usually involves physicians sitting for interviews, posing for photos, and signing off on tag lines. But this level of engagement is only a start.
What's the Score? A New Approach to Strategic Planning
Magazine & Journal Articles
As healthcare strategists, we may also long for a similar scorecard to help us turn potential opportunities into real winners. The hospital leadership at AAMC teamed up to pinpoint gaps in services as well as the missing pros—the physician specialists and other clinicians—that might help grow patient volume and meet the healthcare needs of the community they serve.
The Strategist's Guide to Retail Health
Magazine & Journal Articles
A retail health initiative calls for careful planning. Here are five keys to a successful retail strategy.
Stop 'Leakage' in Physician Referrals
Magazine & Journal Articles
"Leakage" is a buzzword today, especially for physician relations professionals and healthcare strategists as they prepare for the future of network referral management. Simply defined, leakage is what happens when primary care physicians send their patients to out-of-system providers rather than to those within your organization's network.
Share Your Story With the World: How Brand Journalism is Transforming Healthcare Communications
Magazine & Journal Articles
Here are answers to several questions about Spectrum Health's new approach to brand journalism.