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Facebook Live: Opportunities for Health Care Marketing Beyond Point and Shoot
Presentation Resource
The VCU Health communications team pioneered utilizing Facebook Live, incorporating it into their strategy soon after it launched. From live streaming health seminars, to getting on-the-ground reactions of medical students on match day, to one-on-ones with doctors talking about unique medical issues, the possibilities for health care marketing are endless.
Vegas Strong: Hospital Disaster Response During the Largest Mass Casualty Shooting in US History
Presentation Resource
This session reviews the activation timeline of the media relations team at Sunrise Health System Hospitals as our flagship trauma center closest to the Strip experienced treating 180 patients during the largest mass casualty in US history.
Learn and Turn on a Dime: Research That Overcomes Time and Cost Constraints
Presentation Resource
Join a panel of research pros from University of Illinois Hospital & Health Sciences System, The Blackstone Group and panel provider Cint moderated by marketing firm Laughlin Constable to learn about innovative options for conducting consumer research when time and costs are constraints.
The Future of Health Care Strategy: Integrating Culture, Strategy, and Execution
Presentation Resource
This session advances the future of health care strategy by sharing an approach to effectively integrate culture, strategy, and implementation responsibility throughout the organization.
Ambulatory Care 2.0: Next Generation Network Design and Growth at an AMC
Presentation Resource
The speakers will discuss the design of a next-generation ambulatory care network that sustainably integrates services across the system and deploys them in the right geographies to bolster overall competitive advantage.
Creating a Hospitality-Influenced Reputation Management Strategy in Health Care
Presentation Resource
What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute implemented a strategy for creating a 5-star customer experience — and attracting more patients — with online reputation management playing a vital role.
Employee Engagement: The Journey to High Reliability in Health Care
Presentation Resource
AFMS hosted the “What’s Your Why” Campaign to raise awareness about the transformation effort and to inspire Airmen to join the journey by telling their “why” — their personal reason for dedication to high reliability health care. The presentation overviews the methods, results, and lessons learned in launching a campaign that pilots purpose-driven work and boosts engagement and productivity.
The Importance of Critical Thinking Skills at a Time of Exponential Growth of Medical Knowledge
The Importance of Critical Thinking Skills at a Time of Exponential Growth of Medi
We're Not Pawns: How to Protect Your Organization's Reputation During Intense Payer Negotiations
Presentation Resource
This presentation shows how one organization quickly pulled together public relations, internal communication, and strategic marketing with a focus on digital responsiveness to prepare a unified message to be used for concerned patients, providers, and insurance brokers while active negotiations continued.
Marketing Metrics That Matter: How Lehigh Valley Health Network Demonstrates Marketing's Revenue Contribution
Presentation Resource
Attend this session to learn how to develop quarterly C-suite dashboards that summarize the metrics that matter, such as lead-to-patient conversion rates, marketing's impact on payor mix, marketing ROI, and revenue contribution.