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Regular or Extra Crispy: Lessons From the Field in Addressing Burnout
Presentation Resource
Hear a national perspective on the implications and drivers of burnout and how organizations are refocusing on purpose to improve health care delivery and support their teams.
What Google and Amazon Are Teaching Health Care Marketers About Website Redesigns
Presentation Resource
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.
What Physicians Are Really Reading and How to Get on the Short List
Presentation Resource
Learn how to capture the attention of a very busy physician audience with Rose Herring from Atrium Health, formerly Carolinas Health Care System, and Dr. Nate Gross, the Co-Founder of Doximity.
The Evolving Digital Team: Why Hiring a Digital Knowledge Manager Is a Winning Strategy
Presentation Resource
This session will explore the transformation of the health care industry and the resulting needs and roles required to succeed.
Health Care Customer Experience: Managing Customer Convergence
Presentation Resource
What needs to happen to replace health care consumer confusion and complexity with customer confidence and contentment? Learn more about the health care customer experience during this session.
David vs. Goliath: How Rural Hospitals Can Thrive in Competitive Markets
Presentation Resource
This session will explore creative ways to capitalize on internal and external resources to support brand position and implement outreach opportunities at little to no cost. You will also learn how organizations can build market share with community engagement, positioning your service lines and smarter advertising.
Driving Service Line Reputation and Volumes Through Sports Marketing Partnerships
Presentation Resource
Learn how CHI Franciscan developed sports marketing programs to support Oncology, Cardiac, and Orthopaedic Service Lines.
Using Data to Guide an Online Locations Strategy for a Complex System
Presentation Resource
Attend this session and learn how UNC Health Care and Geonetric used extensive web analytics and stakeholder feedback to create a comprehensive location strategy, with special attention paid to UNC Health Care’s specialty clinics.
Making the Most of Social Media: Managing Crisis and Improving Outreach
Presentation Resource
Kathy Wilets and Libby Mitchell from University of Utah Health Care will discuss how Twitter and Facebook can be your best friends in times of crisis, even when the trolls come calling.