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Driving Thought Leadership for the Nation's Largest Nonprofit Health System
Presentation Resource
In this session, Johnny Smith Jr., Senior Director of Public Relations for Ascension, will demonstrate how to develop a strategic thought leadership program that aligns with your organization’s mission, strengthens its brand and distinguishes it as a leader.
Know Me.
Presentation Resource
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
Ditching the Silos: Developing a Crisis Communication Plan that Works Across a Health Care System
Presentation Resource
This session will cover how OSF HealthCare took 70 MarCom members across 13 facilities and developed a crisis communication plan for all.
More Than a Press Release: Using Original Research to Add Value to the Conversation
Presentation Resource
We will share how marketing and communications offices can use original research to help gather insights into clinical marketing efforts, internal culture change, and earn local and national media.
When Employee Engagement Is Essential: The Managers Matter Most!
Presentation Resource
That research also found that managers need significant help to succeed as “key communicators” — the kind of help that systems like University Health System are providing in innovative ways that deliver results: significant improvement in employee engagement levels.
The Real Reason Loyalty Lacks in Health Care (and How to Fix it)
Presentation Resource
Join us to learn how to measure and design for loyalty in tomorrow's health care.
The Employed Physician Group: Positioning Your Doctors for Success
Presentation Resource
In this session, we will explore examples of real health systems’ varying approaches to positioning employed physician groups, from complete autonomous enterprises, to adjuncts and extensions of hospital-based services, to primary drivers of downstream revenue.
Enabling Virtual Health Across the Enterprise: An AMC's Perspective
Presentation Resource
This session will assess University of Michigan Health System’s approach to implementing virtual health, and present an evaluation framework and business case for a range of virtual health initiatives.
Embracing the Patient Voice to Attract the Engaged Health Care Consumer
Presentation Resource
Senior health care executives will learn the importance of key strategies when incorporating consumer-focused initiatives into their strategic plans.