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New SHSMD Publication Guides Health Care Marketers in Promoting Behavioral Change to Advance Population Health
Press Releases
Chicago (April 5, 2018) — Population health is requiring health care marketers to use their skills in new ways that encourage individuals to make positive lifestyle changes.
Reinventing Community Relations as a Corporate Reputation Strategy
Magazine & Journal Articles
Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded, got pushed to secondary priority status and then to the bottom of that "nice to do if we had time" list.
EvergreenHealth names CEO
Also in this roundup of hospital and health system leadership changes: Memorial Hermann Health System selects CEO, and Medical City North Hills names CEO.
Physician Gainsharing: The Next Frontier of Strategy Alignment
Presentation Resource
Using the Bridging Worlds report, we will examine how New York Univeristy Langone Medical Center (NYULMC) implemented mind map themes.
Using green space in health care settings
New studies support the benefits of access to green space in patient care
Health care microgrids attract NFPA attention
Next edition of NFPA 99, Health Care Facilities Code will address emerging energy distribution system
ASHE celebrates victories at ICC meeting
Plus: New security guidelines and an opportunity to comment on Lockout/Tagout standard
CMS issues FY 2020 final payment rule for skilled nursing facilities
The Centers for Medicare & Medicaid Services late today issued a final rule updating payment rates for skilled nursing facilities for fiscal year 2020.
CMS releases FY 2020 final rule for inpatient psychiatric facility PPS
The Centers for Medicare & Medicaid Services late today issued a final rule to update the payment rates for inpatient psychiatric facilities for fiscal year 2020.