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Employer Engagement as a Consumer Acquisition Strategy
Magazine & Journal Articles
Ask the executive team at any of the 5,200 hospitals in the United States and they will likely tell you that local demographics, competition, and payer mix make them "different from the rest."
Connecting with Consumers Through Storytelling
Magazine & Journal Articles
A well told story can be a powerful marketing tool, especially in healthcare. One patient's experience can impact a prospective patient's thinking, actions, and behaviors, enabling them to explore potential healthcare decisions through a highly personal lens. This article explores the success of a campaign that El Camino Hospital implemented to share patient narratives.
Bringing Human-Centered Design to Health Care
Magazine & Journal Articles
In 2015, The University of Vermont Medical Center (UVMMC) became one of the first health systems in the nation to focus on creating exceptional patient experiences using human-centered design. Here are answers to several questions about the health system's new approach to experience design.
Attract and Educate Parents by Showcasing Physician Expertise
Magazine & Journal Articles
To meet the challenge of keeping families as patients once they become parents, the marketing team at Nebraska Methodist developed a non-branded strategy that highlights the knowledge of our obstetricians, pediatricians, and family medicine physicians. Read more about the launch of their unique website for parents in this article.
6 Things Your CEO Needs from You
Magazine & Journal Articles
General Colin Powell once said, "Great leaders are almost always great simplifiers, who can cut through argument, debate, and doubt to offer a solution everybody can understand." It's no secre
4 Core Principles to Help Your Organization's Next Big Change Succeed
Magazine & Journal Articles
For two decades, research conducted by change management thought leader John Kotter and others has shown that approximately two-thirds of large-scale change initiatives fail to meet their obje
NIH awards contract to study acute flaccid myelitis
The National Institute of Allergy and Infectious Diseases has awarded the University of Alabama at Birmingham about $10 million over five years to study acute flaccid myelitis, a rare but serious condition that causes muscle weakness and paralysis.
HHS issues plan for housing-related SUD strategies in Medicaid
The Department of Health and Human Services yesterday sent Congress its plan to help states develop and expand innovative strategies to provide housing-related services and support to Medicaid beneficiaries with substance use disorders, as required by the SUPPORT for Patients and Communities Act of 2018.
CDC updates guidance to prevent measles transmission in health care settings
The Centers for Disease Control and Prevention yesterday issued updated recommendations to prevent measles transmission in health care settings.
White House seeks comments to inform research on veteran suicide
The White House Office of Science and Technology Policy is accepting comments through Aug. 5 to inform the development of a national research strategy to prevent veteran suicide.