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Increasing Ambulatory Care Volume with a Service Line Development Strategy
Magazine & Journal Articles
In today's increasingly vertically, horizontally, and virtually integrated healthcare landscape, a service line focus on core diseases and conditions can be an effective strategy for managing patient care and boosting market share. But while clinical service lines - from cardiology to orthopedics to neurosciences - have gained considerable traction elsewhere in healthcare, they are much less common in children's hospitals. This is unfortunate because, like other health systems, children's hospitals are increasingly focused on providing care outside the hospital itself.
Fast-Tracking Business Development in an Evolving Healthcare Landscape
Magazine & Journal Articles
Imagine trying to manage strategic planning for a health system that has doubled in size in recent years, but lacks standardized business development processes to maximize growth opportunities. Then, imagine an extremely competitive consumer marketplace where two members of that same network are advertising for the same service in the same newspaper (or on dueling billboards) with no mention of the health system.
Demystifying CRM: Tips for Embarking on a Customer Relationship Management Journey
Magazine & Journal Articles
Customer relationship management (CRM) is a hot topic in healthcare marketing. From conferences to webinars to white papers, everyone seems to be jumping on the CRM bandwagon. And for every hospital or health system that doesn't have CRM, there seems to be another that underutilizes its existing CRM echnology. In an increasingly complex world of digital marketing channels, propensity modeling, and targeted analytics, a back-to-basics approach to CRM will help most organizations make sense of this ambiguous acronym.
Content that Connects: The Power of Video Storytelling
Magazine & Journal Articles
Brooks Rehabilitation leverages video to share compelling patient experiences. Anyone who works in our field could tell you a touching tale of compassion or relate an inspiring story of recovery against all odds. This is what is unique about healthcare. Powerful stories are happening every day. So how do we effectively tell compelling stories that connect us with our audiences? How do we create content that engages by unlocking emotion?
Brain Power: Data Visualization Can Transform Information into Useful Insights and Actions
Magazine & Journal Articles
How to utilize data to improve organizational decision making. Today, the volume of raw data a healthcare organization collects can be overwhelming. In fact, it is estimated that 90 percent of all the data in existence today was created in the last two years. The challenge for healthcare strategists is to figure out ways to make sense of all this information. But how?
Are You Prepared for a PR Crisis?
Magazine & Journal Articles
When a crisis occurs in your community, how should your hospital or health system's public relations/communications team respond? Whether an incident is local in nature or has national or international implications, it is vital for hospitals to have a crisis plan in place that will ensure effective communications to all key internal and external audiences, and stakeholders — and protect the hospital's reputation.
What You Need to Know in Digital Advertising: Best Practices and Insights
Presentation Resource
Several case studies from UC Davis Health will illustrate how best to use digital display, video, mobile and social ads to maximize audience reach and traffic to your landing pages.
What Can Cheetos Teach Us About How To Make Better Decisions In This Age Of Consumerism?
Presentation Resource
How to apply Consumer Product Goods (CPG) tools and concepts to improve business development and planning as consumerism becomes more influential in healthcare decision-making. We will also discuss some of the necessary competencies and culture aspects needed to help you create a more data driven organization. Key takeaways will include few free tools to support your efforts.
Virtual Visits: Are Consumers Buying into Healthcare Delivered Through a Mobile Device?
Presentation Resource
This case study will examine a year of data and include reports on internal marketing efforts to Reid Health's 2500 employees, as well as external marketing efforts within Reid's designated service area and beyond, by targeting prospects throughout Indiana and Ohio.
Using Simulations to Champion Strategic Change Management Initiatives in Health Care Organizations
Presentation Resource
Findings from recent research among U.S. health care leaders suggests that facilitating change management initiatives within an organization requires significant leadership and team building competencies. In this session, facilitators will present a number of existing change models and then introduce one new change theory to be applied during the use of an active simulation model, resulting in the needed buy in for change from key stakeholders and team members.