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Linking nurse and patient data could open new lines of research
News
Nurse researchers in Kansas and Colorado argue capturing data about the work of individual nurses is critical to identifying the contributions nurses make to patient care.
AHA voices support for Social Determinants Accelerator Act
Reps. Cheri Bustos, D-Ill., Tom Cole, R-Okla., Jim McGovern, D-Mass., and Cathy McMorris Rodgers, R-Wash., today introduced AHA-supported legislation that would provide planning grants and technical assistance to help states and communities address the social determinants of health for high-need Medicaid patients.
Rep. Kilmer urges Congress to act on bill to restore HOPD policy
Rep. Derek Kilmer, D- Wash., today urged support for his legislation – the Protecting Local Access to Care for Everyone Act (H.R. 2552) – which would prevent payment reductions for hospital outpatient clinic visit services furnished in off-campus provider-based departments that are grandfathered under Section 603 of the Bipartisan Budget Act of 2015.
Hospital associations: HCAHPS survey needs updates
The patient experience survey required by the Centers for Medicare & Medicaid Services for all U.S. hospitals needs modernizing, according to a paper released today by the AHA and other national hospital associations, citing falling response rates after 10 years in the field and incomplete topic coverage.
Using Quality, Financial, and Market Metrics to Identify Potential Partners
Magazine & Journal Articles
Learn how Lafayette General Health developed and deployed a partnership ranking decision tool to support its long-range strategic business objectives.
Using Big Data to Grow New Services
Magazine & Journal Articles
How can a health system develop optimal new wellness programs tailored specifically to its unique market? That's the challenge Fairview Health Services, headquartered in Minneapolis, Minnesota, faced in 2015 as part of its strategy to develop new services that would meet the needs of the community, generate new sources of revenue in a retail delivery model, and extend its presence in Minnesota and the upper Midwest.
Reimagining the Healthcare Website Experience
Magazine & Journal Articles
St. Luke Health System turned its outdated online brochure into a dynamic website that drives engagement and empowers patients. Healthcare consumers expect the digital experience to be as easy to use and personalized as Amazon. But with the tight restrictions placed on patient information and privacy, delivering on the promise of a seamless, customer-friendly experience can be difficult. So, how can healthcare providers meet those expectations and integrate all their patient touchpoints?
Obstetrics Campaign Helps Hospital Increase Volume in a Shrinking Market
Magazine & Journal Articles
The leadership at University Medical Center of Princeton in Plainsboro, New Jersey, part of Princeton HealthCare System, established a goal to grow maternity services at a time when US Census projections showed a steady decline in women of childbearing age across the region. A couple of years earlier, the health system built a larger replacement facility on a well-traveled stretch of US Route 1, making the respected community teaching hospital more visible and accessible to a growing population in central New Jersey. And although this provided an important opportunity to target a new audience, the marketing team wrestled with how best to develop the right marketing strategy.
Listening to the Voice of the Customer
Magazine & Journal Articles
Gundersen Health System is using an online consumer panel to make and validate marketing decisions. As hospital and health system leaders and marketers, we must evolve to meet the expectations of the engaged healthcare consumer. But how? Many of us have adjusted our business models or made changes to our marketing strategies to try to meet the needs of these new healthcare decision makers. But how do we know if our direction aligns with the opinions and needs of this more engaged and influential consumer?