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Hospital Develops Online Program to Improve Community Health and Wellness

Magazine & Journal Articles
How can marketing and public relations practitioners help their organizations make a measurable difference in population health? At Onslow Memorial Hospital (OMH) in North Carolina, Amy Cain-Sousa, senior vice president of public relations/marketing, has found that creating an online community dedicated to wellness can be an effective first step.

Healthcare Leaders are Speaking Out in Social Media

Magazine & Journal Articles
Until recently many leaders refrained from taking aggressive public stands on controversial issues. There have always been high-profile leaders in certain industries who aren't afraid to speak up, but healthcare leaders in general tend to be more reserved. If you sensed a change recently, you're not mistaken. Read more about the role of healthcare leaders on social media in this article.

Designing the Future of Health Care Consumerism: The Role, Relevance and Revelation of Patient Cohorts

Magazine & Journal Articles
Navicent Health identified four key objectives that would guide its strategy to become the health system of choice for consumers. One of these is "Engaging consumers in meaningful ways" with a focus on understanding Navicent Health's various types of patient cohorts and what motivates them when seeking health care. This article details their approach to patient journey mapping.

Dare to Innovate: How to Advance Consumerism in Your Organization

Magazine & Journal Articles
When large, data-driven, consumer- oriented companies such as Google and Amazon announce they are entering the health care space, hospitals and health systems must be ready to change, update,

Bringing Cancer Risk Testing to the Community

Magazine & Journal Articles
How can health care organizations proactively help the public to better understand their personal and family risk for cancer and encourage them to seek genetic testing? In 2015, HudsonAlpha Institute for Biotechnology—a nonprofit organization dedicated to advancing genomic technology and sciences—launched its "Information is Power" genetic testing campaign.

Alexa, What's an Innovative New Way to Engage Patients and Consumers?

Magazine & Journal Articles
Voice assistants are one of the latest trends reshaping the patient and consumer technology landscape. According to a Pew Research study, nearly half of Americans use voice assistants. This article discusses the growing demand for voice assistants and the programs health care organizations are developing for patient- and consumer-engagement.

A Dynamic Digital Communications Hub for a Changing Health Care Market

Magazine & Journal Articles
How do marketers at one of the world's most advanced medical laboratories improve upon the services they provide to customers around the globe? Mayo Medical Laboratories developed a digital communications hub called Insights after customers and internal stakeholders alike were voicing concerns about the functionality and usefulness of the MML website.

6 Tips for Video Marketing on a Budget

Magazine & Journal Articles
With the knowledge that visual content has a higher retention and conversion rate than text-based media because of its powerful psychological influence, it only makes sense that healthcare marketing leaders enhance their video tactics as part of their creative strategy. Read more about affordable ways to create effective marketing videos for your brand.

5 Tips for Effective Mobile Engagement

Magazine & Journal Articles
In recent years, marketing has transitioned from one of the least to one of the most technology-driven fields in healthcare. Why? In part, because savvy marketing leaders recognize that engaging with patients has moved into the digital world. So how can hospitals and health systems effectively engage with consumers on their mobile devices? Here are five tips to keep in mind.

"Design Sprint" Facilitates Improvements in Wayfinding and Patient Experience

Magazine & Journal Articles
The University of Vermont Medical Center (UVMMC) addresses a facility issue through "design sprint," which incorporates such concepts as "creating consumer experiences," and "being nimble to exceed the rate of change," as described in the SHSMD's report Bridging Worlds: The Future Role of the Healthcare Strategist, Second Edition.