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Using Consumer Industry Science to Turbocharge Your Hospital Marketing
Join health care consumer experts from Procter & Gamble and the automotive industry as they share how a consumer science, known as psychographic segmentation, is being applied in the health care setting to drive patient traffic, loyalty and market share. This webinar will provide an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
Vaccine Distribution and Communications: A SHSMD Member Collaborative Workshop
One-of-a-kind SHSMD member collaborative workshop on the hottest topic: vaccine distribution and communication plans.
How To Reach Reluctant Patients During The COVID-19 Crisis
In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively. Dive into behavioral and multi-screen media consumption data to maximize reach and increase return on a tight budget. Presenters will share examples of how marketers have saved upwards of 30% and achieved desired outcomes despite a challenging environment.
Social Media Marketing for Physicians
Whether it be through the use of traditional media or emerging approaches, physician marketing is evolving—for the better.
Vaccine Distribution and Communications: A SHSMD Member Collaborative Workshop | Recording & Toolkit
A recording of a SHSMD member collaborative workshop on the hottest topic: vaccine distribution and communication plans.
Thought Leader Forum 2020 - Using the Road to Recovery to Build the Health Care System We Need
This report offers key considerations drawn from the forum of expert panelists who are effectively planning ahead to facilitate financial recovery with a strategic focus, including capital strategy, expense management, growth and investment towards a new future.
AHA Comments to MedPAC on Rural Medicare Beneficiary Cost-sharing
February 28, 2025Michael Chernew, Ph.D.ChairmanMedicare Payment Advisory Commission425 I Street, NW, Suite 701Washington, D.C. 20001Dear Dr. Chernew:
Strategies to Reach the Active and Passive Consumer | Recording
Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.
Building the Digital Front Door: The Mayo Experience | Recording
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.