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Encouraging Healthy Behavior Change: New Strategies and Partnerships
Case Studies
Hospitals and health systems are leading exciting initiatives to encourage healthy behaviors and improve the health of individuals and communities.
Creating a High-value Telehealth Strategy
Guides/Reports
Learn how hospitals and health systems successfully used telehealth to decrease transfers, time spent in the ICU, average cost of care and patient travel time, greatly improving the value of the care they deliver. This free report also offers expert advice on how to start and sustain a telehealth strategy.
Updates and Resources on Novel Coronavirus (COVID-19)
Resources
As the COVID-19 outbreak evolves, hospitals and health systems know our patients and communities are increasingly concerned whether and how the virus is spreading in communities.
Renown Health's Approach to Keeping the Community Safe, Communicating on COVID-19
On-Demand Educational Webinars
Renown Health shares their COVID-19 communications plan and key materials put in place by the Marketing & Communications team.
How Health Care Systems are Responding to COVID-19
Sponsored Webinars
In this webinar, panelists will share how their organizations have adapted their patient access procedures to ensure a safe environment for delivering care. They’ll address how they’re navigating patients to alternative care settings, like telehealth, and are providing their communities vital, timely information about receiving care.
Crisis Communications for Hospitals and Health Systems: A SHSMD Resource Digest
Guides/Reports
SHSMD members play an integral role in effectively communicating information while providing leadership during a crisis.
SHSMD COVID-19 Conversations Series
This series features SHSMD member stories and resources in an effort to provide insight into how strategists are helping their organizations manage this unprecedented crisis.
How Rush University System for Health is Embracing Resiliency in Challenging Times
Videos
Dive into a dialogue on resiliency in crisis and ways Rush University System for Health has both prepared and adapted to operate strongly through the COVID-19 crisis.
Spectrum Health’s Story of COVID-19 Preparedness
Videos
Holly Sullivan describes how Spectrum Health is preparing for COVID-19 and how the strategic marketers are playing a key role in communicating critical information.
Jeff Kraut at Northwell Health Shares Key COVID-19 Planning Actions at New York’s Epicenter
Videos
How Northwell Health and the planning team has supported the COVID-19 crisis in New York’s epicenter.