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The Journey to Rebuild Ambulatory/ASC Volumes
In this webinar, we will present a case study of Ohio Gastroenterology detailing how they were able to harness the power of analytics and automation to rebuild clinic volumes to 91% in the first 15 days of reopening post-COVID. We’ll discuss identifying the right analytics for your practice, how to set up tracking, and the part marketing and automation plays in reducing patient fear and helping you return to healthy clinic volumes.
How to Effectively “Reopen” Health Care Services During COVID-19
To help alleviate patient and community member fears about coming to the hospital during the pandemic for non-COVID-19 health care services, Beaumont Health launched a major multi-channel marketing communications campaign. The messaging focuses on reassuring them that the health system’s hospitals are safe places to come for care thanks to the thorough and aggressive precautionary measures that have been instituted.
Simplifying Access to Care During Challenging Times: Perspectives from Marketing and Clinical Services
In this webinar, learn how Hospital Sisters Health System and National Spine & Pain Centers have adapted after a surge in patients deferring care. They’ll share the key steps they’re taking to simplify access amidst a changing health care landscape.
Integrating Media and Content Strategy
Content marketing and media placement are becoming increasingly intertwined throughout the health care industry.
SHSMD Mentorship Program: A Mentee Shares their Experience
Mentoring can make a world of difference in your career. Learn how one SHSMD member, Megan Stinchcomb, Marketing Strategy Manager at Nemours Children’s Health System, learned invaluable new soft skills through SHSMD mentoring.
Strategies to Reach the Active and Passive Consumer
Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.
Principles and Practices for Marketing Communications in Hospitals and Health Systems
Principles and Practices for Marketing Communications in Hospitals and Health Systems is SHSMD's guide to ethical marketing, published in 2010. As such, it does not necessarily reflect the latest technologies and issues and should be considered an archival resource.
Building the Digital Front Door: The Mayo Experience
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.