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Beyond Crisis: Learning from the Ebola Panic to Better Reach, Teach, and Reassure Employees and the Public
Presentation Resource
The 2014 Ebola panic provides a must-learn-from case study that helps us prepare for the inevitable next "epidemic"situation and improve all facets of day-to-day communications. Two veteran healthcare executives dissect what needs to change and how marketers/communicators can lead this effort.
Forget About the Metaverse: Patient Experience IRL is the Immediate Opportunity for Health Care
While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.
Consumer Experience Reports Compendium
SHSMD has collected health care customer research and consumerism reports in an effort to offer consumerism related resources to the SHSMD membership.
A Tale of Three Cities: A Panel Discussion from Three Rural Hospitals
Presentation Resource
Participate in a panel discussion with marketing professionals from three rural hospitals to understand why you don't need the extensive resources of the big urban hospitals to create successful marketing campaigns. All three hospitals faced competition from and outmigration to larger systems within driving distance. Listen to the three case studies of each hospital, presented by the marketing professionals whose clear knowledge of their community, matched with innovative ideas, led to strong marketing ROIs.
Standing Out in the Crowd: Tools and Techniques for Successful Blog-Driven Content Marketing
Presentation Resource
When the Stars Aligned . . . A Play That Changed the Fight Against Childhood Cancer (Advanced)
Presentation Resource
In this session, you will hear how a football rivalry and a compassionate athlete helped take on the fight against childhood cancer at Seattle Children's Hospital.
Improving Consumer Experience: Lessons from Other Industries (Advanced)
Presentation Resource
Learn the latest forces catalyzing healthcare consumerism, best practices for developing consumer insights, strategies utilized by companies such as Best Buy, Crayola, and Walgreens, and how such techniques apply to healthcare.
JeffConnect: Building a Value-Based Care Business Model through a Telehealth Program
Presentation Resource