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Health Care Marketing to the New Americano
Presentation Resource
Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by leveraging core human truths across general market and multicultural audiences as these groups merge into the “New Americano."
Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
Presentation Resource
It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
A Surfboard to the Face: How Hawaii Soothed My Brain and Sharpened My Abilities
Presentation Resource
This session will help you learn to free up your brain and do your job better.
On the Front Lines of the Opioid Epidemic
Magazine & Journal Articles
What could have easily turned into a public relations nightmare for a hospital in Massachusetts instead became the rallying cry for action. Read more about how one hospital addressed the opioid epidemic in their community.
Defining the New Digital Front Door
Webinar Recordings
With 77% of consumers searching online before making an appointment with a provider, health care marketers are building the “digital front door” to help engage and acquire them. But what does a digital strategy look like for this when there are multiple touchpoints a consumer experiences before selecting a provider? This panel will help define the elements needed to align your digital marketing with a person’s journey to care.
Top Marketing Initiatives of 2019: Prioritizing Consumer Experience
Webinar Recordings
Join us on Wednesday, February 20th as Gary Druckenmiller, VP of Customer Success at Evariant, discusses the top drivers of success that must be on your 2019 marketing roadmap.
Role of Hospitals: UMass Memorial Prioritizes ‘Anchor Mission’ Work in Its Community
By pursuing and prioritizing an anchor mission in the community, UMass Memorial works to improve the health and welfare of its community beyond the hospital’s walls, particularly in areas suffering pervasive inequity and social disadvantages.
New Blueprint for Your Digital Search Strategy
Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media consumption is at an all-time high, strategies to defend budgets needed to jump-start high-value campaigns that support financial recovery, channels and calls-to-actions proven to deliver contribution margin and ROI, and engagement strategies that drive both in-person and telehealth visits within a single, integrated campaign.