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H-ISAC TLP White Hacking Healthcare - May 12, 2022

This week, Hacking Healthcare begins with a call for participants for this year’s Hobby Exercise.

AHA launches webpage, podcast on digital health equity

AHA is providing new resources to help hospitals and health systems advance digital health equity among historically marginalized populations.

Reengineering Marketing for the New Healthcare World (Advanced)

Presentation Resource
Learn about Vanderbilt University Medical Center's new approach to marketing.

Evolution or Revolution: Your MarCom Department Must Change

Presentation Resource
This session will help participants build a case for change in their organizations, and provide guidance to help them reach their ultimate destination. Presenters will also share lessons learned: the good, the bad, and the ugly.

How to Gain Meaningful Engagement from Your Patient Portal

Magazine & Journal Articles
HealthEast, a four-hospital system serving the Minneapolis-St. Paul region, was determined to make good use of its patient portal—to improve health outcomes by sharing proactive, consistent health information that patients could access anywhere. Read more about their implementation of two digital health tools.

Transforming Marketing into an ROI Revenue Driver

Presentation Resource
Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks about marketing. Hear how other industries and SCL Health is changing the role of marketing from supporting lines of business to being considered their own profit center. Learn how to build a return on investment performance process to improve/create strategies and more effective implementations with robust measurement practices.

How to acquire more than 2,000 primary care patients in one year

Magazine & Journal Articles
In 2013, Boston Medical Center (BMC) began a five-year strategy to recruit more than 45 additional general internal medicine and family medicine providers. Read more about their recruitment campaign in this article.

Transforming Health Care Marketing Resources into a Business Intelligence Engine

Presentation Resource
Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their programs. Learn how marketers must be able to leverage their CRM data and reporting to provide true business intelligence for their service line and population health teams to make timely decisions about program management is invaluable.

Your Promotion is Waiting: Skills Needed to Successfully Transform Your Marketing Department

Webinar Recordings
With this shift to a digital marketing mindset comes a change in the skills and resources that compose a highly-functioning marketing team. This team is built on the “think, feel, do” principle – stacked with data analysts, demand generators, and strategic content creators. How do you acquire the skills needed to excel in this new marketing department?