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Lessons from the Shark Tank: How to Pitch Your Marketing Plan and Budget to Leadership

Magazine & Journal Articles
If you're like millions of Americans, you've seen the award-winning television show "Shark Tank," in which entrepreneurs have 10 minutes to sell investors on their business idea. Now transfer that image to the last time you walked into the C-suite to sell your annual strategic marketing plan and budget.

Lights, Camera, Action! Going Live with Facebook

Magazine & Journal Articles
Virtually every health system uses Facebook to promote its brand. But how many have gone live on the largest social media platform in the world? Cynthia Schmidt, marketing chief at Virginia Commonwealth University (VCU) Health in Richmond, and Keith Kaufelt, VCU social media specialist, say doing so can transform the conversation with your community.

Making a Difference in Combating Infant Mortality

Magazine & Journal Articles
While many care coordination strategies focus on the elderly, who have a higher rate of comorbidities, one of the most important benchmarks of health status is infant mortality. In Indiana, the infant mortality rate is the seventh highest in the country, with 7.6 deaths per thousand births versus a nationwide rate of 5.9.

Chairman’s File: Recognizing leaders in our field

Often quietly and out of the public eye, the vital work of advancing health in America happens on many fronts.

Big ideas for small facilities

Critical access hospitals offer lessons in space-saving design for buildings of all sizes

Function and aesthetics drive flooring choices

Manufacturers prioritize noise, comfort, cleanliness and appearance

HRSA awards $400 million to combat opioid crisis

The Health Resources and Services Administration yesterday awarded 80 rural consortia $1 million each to help prevent, treat and support recovery for patients with opioid and other substance use disorders in underserved areas.

HHS resource highlights lessons learned from mass violence events

The Department of Health and Human Services offers a resource to help health care providers and others prepare for and respond to mass violence events such as the recent shootings in El Paso, Texas, and Dayton, Ohio.

CMS approves Medicaid model for NY children with complex needs

The Centers for Medicare & Medicaid Services last week approved an 1115 Medicaid waiver for New York to create a streamlined model of care for children with complex health care needs.

Conn. hospitals’ partnership to address social determinants of health

The Connecticut Hospital Association is partnering with technology company Unite Us to better connect patients with social needs such as housing, food, transportation and employment to local service agencies that can help them.