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Activity in Search of Strategy: How U.S. Hospitals and Health Systems Are Responding to Consumerism
Webinar Recordings
This session provides an in-depth look at survey results from more than 200 hospitals, including the specific types of initiatives organizations are targeting, existing capability gaps, and key areas requiring additional focus by hospital and health system executives and boards as health care moves to a more consumer-centric focus.
Futurescan: Leading Through Times of Change
Webinar Recordings
Join renowned futurist Ian Morrison, Ph.D., for this webcast on the latest edition of SHSMD’s annual guide to trends in the field as he summarizes Futurescan articles written by thought leaders on key topics.
Yes, You Can Create Your Own Podcast. We Know; We Did It!
Webinar Recordings
Download a PDF of the presentation and a
Yes, You Can Create Your Own Podcast. We Know; We Did It!
Webinar Recordings
Learn how Cleveland’s public hospital system planned, created, launched and marketed its own podcast, in-house.
Hospital Digital Experience Index
Webinar Recordings
Join us for an expert tour of the best digital work happening among these fifteen top-ranked hospital systems. The session will feature Dave Wieneke, who developed the HDX method as director of the health care practice at Connective DX.
Target, Measure, and Prove Success: Using Analytics to Transform Your Marketing Recording
Webinar Recordings
Target, Measure, and Prove Success: Using Analytics to Transform Your Marketing
Webinar Recordings
In this webcast, we will share a case study on how a large U.S. health care system has used analytics to determine which consumers to target in service-line specific marketing campaigns, measure results quickly enough to be able to modify tactics in the middle of a campaign, and determine best practices for moving the needle, faster.
The New Metric That Matters
Webinar Recordings
This webcast will dive into the wants, needs, and expectations of those we in the health care field hope to serve and those we ultimately hope to make loyalists.