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Balancing New Imperatives for a Changing Environment: Highlights from 2024 Futurescan Health Care Trends and Implications
Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's Futurescan 2024.
How a Heart Hospital Uses Health Observance Content to Acquire Cardiac Patients
Vice President of Marketing at a Heart and Lung Center explains how the hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.
SHSMD Webinar | Beyond the Buzz: What Health Care Marketers Need to Know About AI
Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.
Futurescan 2024 PowerPoint Toolkit
The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!
Futurescan 2024 Webinar: Health Care Trends & Implications
Watch the on-demand webinar recorded on February 14, 2024, with a renowned futurist Ian Morrison, Ph.D.
Foundations of Physician Strategy for Health Care Marketers
This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment, retention, growth and communication in contemporary health care environments.
2023 Compensation and Work Satisfaction Report
This members-only report on compensation and work satisfaction gives you the insights you need to make compensation and other career decisions with certainty, whether you are hiring, planning department expansion or looking to make your next career move.
SHSMD Announces New Executive Director Evan Williams
SHSMD's press release announcing the appointment of Evan Williams as its new Executive Director.
Strategies for Navigating the Fragmented Media Landscape
See insights from across the industry to understand how patients are viewing TV across cable and streaming to inform targeting strategies for hospitals and health systems.