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Social Media Marketing for Physicians
Whether it be through the use of traditional media or emerging approaches, physician marketing is evolving—for the better.
Vaccine Distribution and Communications: A SHSMD Member Collaborative Workshop | Recording & Toolkit
A recording of a SHSMD member collaborative workshop on the hottest topic: vaccine distribution and communication plans.
Thought Leader Forum 2020 - Using the Road to Recovery to Build the Health Care System We Need
This report offers key considerations drawn from the forum of expert panelists who are effectively planning ahead to facilitate financial recovery with a strategic focus, including capital strategy, expense management, growth and investment towards a new future.
AHA Comments to MedPAC on Rural Medicare Beneficiary Cost-sharing
February 28, 2025Michael Chernew, Ph.D.ChairmanMedicare Payment Advisory Commission425 I Street, NW, Suite 701Washington, D.C. 20001Dear Dr. Chernew:
Strategies to Reach the Active and Passive Consumer | Recording
Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.
Building the Digital Front Door: The Mayo Experience | Recording
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
The Patient Experience in 2020: Optimizing for Voice Search | Recording
Over 1 billion health-related searches are made on Google daily, the need for health care organizations to provide their patients with quick, clear, and accurate information is vital.
Using Consumer Industry Science to Turbocharge Your Hospital Marketing | Recording
This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
SHSMD Member Meet Up: What Keeps You Up at Night?
Join us for SHSMD’s inaugural “Member Meet Up” in February. For SHSMD members only, join your peers across the country to discuss key topics and issues, and solve problems together. We are starting the year with the topic of “What Keeps You Up at Night”?