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Trust, Transparency, and Choice: Helping Future Health Care Consumers Through Digital Engagement
Presentation Resource
The consumerization of health care is upon us. Learn how to obsess over your customers in the same way as Amazon by adopting a patient-focused initiative that creates a personalized, one-to-one experience.
AHA, others file amicus brief opposing J&J 340B rebate model
The AHA Feb. 28 filed a friend-of-the-court brief (https://www.aha.org/amicus-brief/2025-02-28-aha-others-file-amicus-brief-opposing-jj-340b-rebate-model) in the U.S. District Court for the District of Columbia, urging the court to uphold the Health Resources and Services Administration’s decision to reject Johnson & Johnson’s proposed 340B rebate model in a lawsuit brought by J&J to bar the agency from doing so.
AHA podcast: Bridging Distances with AI and Telemedicine
In this conversation, Dave Newman, M.D., vice president and chief medical officer for virtual care at Sanford Health, discusses how innovative virtual care models and artificial intelligence-powered solutions are breaking down barriers, improving patient outcomes and enhancing provider efficiency.
Listen to Me! I'm Your Digital Customer!
Presentation Resource
In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make website changes that will improve usability and ultimately brand image.
Accelerated Business Planning: Nimble Approaches to Compete in the New Environment
Presentation Resource
This session will explore how organizations have adopted new business planning models to identify opportunities and bring ideas to execution more quickly.
Enabling Virtual Health Across the Enterprise: An AMC's Perspective
Presentation Resource
This session will assess University of Michigan Health System’s approach to implementing virtual health, and present an evaluation framework and business case for a range of virtual health initiatives.
On the Front Lines of the Opioid Epidemic: Engaging the Community and Physicians
Presentation Resource
Hazelden Betty Ford Foundation has developed a Comprehensive Opioid Response with the 12 steps as a solution to treating people with opioid addiction, which engages and activates community resources, providers, physicians, families, and the patient for optimal outcomes. Learn how they engaged physicians as a part of treatment, prevention, and pain management to reduce risk of developing Opioid Use Disorder.
More Than a Press Release: Using Original Research to Add Value to the Conversation
Presentation Resource
We will share how marketing and communications offices can use original research to help gather insights into clinical marketing efforts, internal culture change, and earn local and national media.
Environmental Scan 2018
Guides/Reports
Finding common themes and insightful trends in the health care field in this time of transformation and uncertainty can be challenging. But we must if we want to be proactive and shape events rather than merely react to them. Understanding the current climate and the direction of health in America will help us in our work to shape the health care delivery system of the future.
What Google and Amazon Are Teaching Health Care Marketers About Website Redesigns
Presentation Resource
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.