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Driving Thought Leadership for the Nation's Largest Nonprofit Health System
Presentation Resource
In this session, Johnny Smith Jr., Senior Director of Public Relations for Ascension, will demonstrate how to develop a strategic thought leadership program that aligns with your organization’s mission, strengthens its brand and distinguishes it as a leader.
Are We Ready to Treat Our Patients as Consumers?
Presentation Resource
This session will help you learn where your organization is on a consumerist journey and how to position the organization for success in this new world of the consumer.
When Employee Engagement Is Essential: The Managers Matter Most!
Presentation Resource
That research also found that managers need significant help to succeed as “key communicators” — the kind of help that systems like University Health System are providing in innovative ways that deliver results: significant improvement in employee engagement levels.
Using Data to Guide an Online Locations Strategy for a Complex System
Presentation Resource
Attend this session and learn how UNC Health Care and Geonetric used extensive web analytics and stakeholder feedback to create a comprehensive location strategy, with special attention paid to UNC Health Care’s specialty clinics.
AHA urges MedPAC to avoid payment cuts to rural health clinics
The AHA Feb. 28 voiced support for the Medicare Payment Advisory Commission's proposal to reduce beneficiary cost-sharing at critical access hospitals while holding those hospitals harmless.
Not Just Another Ribbon Cutting: Turning Opening Events into Strategic Messaging
Presentation Resource
When Dayton Children’s Hospital had almost completed a more than $200 million dollar expansion and revitalization project, the marketing team was tasked with turning four opening events on two campuses into something more powerful than just another ribbon cutting. The resulting plan used each event as a tent pole to elevate the hospital’s brand, showcase services, spotlight providers and highlight community commitment.
The Future of Health Care Strategy: Integrating Culture, Strategy, and Execution
Presentation Resource
This session advances the future of health care strategy by sharing an approach to effectively integrate culture, strategy, and implementation responsibility throughout the organization.
HHS rescinds long-standing Richardson Waiver policy on public participation
The Department of Health and Human Services Feb. 28 announced that it is rescinding its Nixon-era policy on inviting public participation when making rules and regulations related to public property, loans, grants, benefits or contracts.