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Designing for the Healthcare Consumer Landscape: New Models and Tools (Advanced)
Presentation Resource
Two case studies (integrated marketing mix modeling and brand journalism) show how Novant Health is delivering positive and measurable results.
Building Execution into Strategy: How St. Vincent's Health Services Effectively Adapted to Changing Times
Presentation Resource
Hear how SVHS built a strategy-execution platform to convert a great strategy into effective implementation. Participants will also learn a theory and method to build execution into strategy for their organizations to use.
Integrating Strategic Planning and Continuous Improvement: Five Tried-and-True Steps
Presentation Resource
A case study will be shared that highlights the hallmarks of planning and performance improvement: integration, alignment, engagement, communication, and focus.
Reputation + Location Data Management = A Healthy Holistic Marketing Approach
Presentation Resource
This session will include a discussion on physician and hospital ratings, transparency, managing location data, and capitalizing on "near me"moments to better engage patients.
Greeting the On-Demand Consumer with Transparency to Drive Urgent Care Growth (Advanced)
Presentation Resource
How can you profitably grow your urgent care business? Is it possible to delight consumers and physicians alike? How can you earn consumer respect and trust? How can you use urgent care to drive lifetime patient loyalty? This session covers Sentara Healthcare's journey to drive urgent care growth and profitability.
Marketing Prioritization Alignment and Dashboard Reporting (Advanced)
Presentation Resource
In this session, Gundersen Health System will share easy-to-execute ideas and applications for establishing marketing priorities.
Hospitals in the Age of Digital Storytelling
Presentation Resource
This panel will provide insights on what makes for compelling engagement content, strategies for capturing and creating that content, tactics for growing your audience and evolving your program over time, and guidelines for respecting the patient's right to privacy in the process.
Internal Communications: Simple, Nimble, and Effective
Presentation Resource
How does an academic medical practice communicate to 1,300 employees in more than 40 locations? Communication is driven by employee involvement with the goal of helping them become ambassadors of the brand. The message to employees is simple: "Whether you know it or not, you are an ambassador for our practice."