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Creative Affiliations for Success in Healthcare's New Era

Guides/Reports
This report provides an overview of the 2015 Thought Leader Forum, which focused on: examples of creative affiliations, criteria for selecting the right partner, challenges and limitations of non-merger arrangements, and communicating affiliation initiatives to stakeholders.

Design Thinking at the Intersection of Voice and Experience (Advanced)

Presentation Resource
Behavior drives experience... experience informs brand... and voice is the driving force that moves consumers to take action. Examples of how two hospitals are leveraging innovation and design into team behavior will inspire executives to embrace the adjacent possible.

The Newest Megatrend in Healthcare: Performance Transparency Using Big Data

Presentation Resource
In this session, learn how true transparency offers the opportunity to optimize the performance of large physician networks, with huge potential gains in efficiency, cost, and outcomes.

360 Degrees Physician Relationships: Creating an Ecosystem to Foster Connectivity, Physician Engagement, and Grow Referrals

Presentation Resource
Three key strategies include implementing a data-driven physician communication campaign spearheaded by the Chief Physician Executive; encouraging physicians to participate in engagement events where they interact with each other and consumers in a meaningful way; and building a platform to allow for actionable feedback.

In the Shadow of Giants: Transforming the Brand of Cleveland's Other Hospital

Presentation Resource
In this session, MetroHealth System in Cleveland will share how to transform your image through solid research, and how to establish a strong brand platform that will set the stage to change perceptions.