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Goin' Country? A Rural Market Penetration Strategy for Tertiary Hospital Business Development
Presentation Resource
The project manager and marketing partner will address physician engagement and partnering; building goodwill and engaging the community; lessons learned from an aggressive project timeline; and post-implementation results and ROI.
MedPAC releases March report to Congress
The Medicare Payment Advisory Commission March 15 released its March report to Congress, which includes its recent recommendations for hospital and other Medicare payment systems for fiscal year 2025.
Thriving Under Value-Based Care: Are You Ready?
Presentation Resource
See how one health system used the results of the value-based readiness assessment to prioritize the implementation of its strategic plan.
Ochsner Adopts Innovations to Transform Patient Care: How Technology is Keeping our Patients Healthier
Presentation Resource
Improving the Digital Brand Dialogue
Presentation Resource
In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.
Monte Carlo Modeling of Virtual Care in the Emergency Department
Presentation Resource
Monte Carlo simulation involves recreating an environment of interest in a computer program capable of analyzing the impact of changes to that environment in a risk free manner
Triple Aim, Double Duty: When Partnering on Care, Partner on Communications, Too
Presentation Resource
This session will highlight best practices for launching and marketing a successful healthcare partnership.
Effective Marketing in a Value-Based Care Environment
Presentation Resource
In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization by educating internal constituents and increasing consumer awareness about the most appropriate setting for care.
Oncology Benchmarks for Business Development
Presentation Resource
"How many infusion chairs and nurses will we need if we employ or integrate with a medical oncologist?" "How would increased market share for prostate radiation impact our staffing and billed services?" This session will answer these questions and much more.