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A Path Forward: Adapting to New Technologies and Strategy Within Digital Health Care Marketing | Recording
Webinar Recordings
Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new patients in 2018.
A Path Forward: Adapting to New Technologies and Strategy Within Digital Health Care Marketing
Webinar Recordings
Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new patients in 2018.
Audiences and Attribution: The Next Frontier of Healthy Campaigns
Webinar Recordings
In this webcast you will learn about the latest in multi-screen viewer data and behavior, delve into the shifting tide in media consumption, review some common myths about multi-screen advertising, and hear from field experts about the next frontier of health care advertising
Hospital Digital Experience Index | Recording
Webinar Recordings
Join us for an expert tour of the best digital work happening among these fifteen top-ranked hospital systems. The session will feature Dave Wieneke, who developed the HDX method as director of the health care practice at Connective DX.
Members in Action Case Study: Eliminating Disparities in Birth Outcomes
Spectrum Health’s Maternal Infant Health Program offers personalized services to help mothers and families have a healthy pregnancy and a healthy baby.
Health Care Disruptors Forge Ahead, Pandemic or Not
Hospitals and health systems should embrace opportunities to work with other stakeholders in the health care ecosystem, such as tech data companies, on new combinations of services. Leaders should see this as an opportunity to work together with health care disruptors, if they are not doing so already, by sharing their tacit knowledge and expertise in health care.
Members In Action Maternal Health Case Study: Engaging Mothers Through Technology - UPMC Magee-Womens Hospital
Through the use of apps, remote monitoring and video visits, UPMC Magee-Womens Hospital targets prenatal and postpartum hypertension, expands access to maternal fetal specialists and increases patient engagement.
The Next Generation of Smarter Patient Acquisition and Retention Through Best Next Action Insights
On-Demand Educational Webinars
Join this webinar to learn how the next generation of patient acquisition and retention strategies are driven by best next action insights that combine data sources into a single market view.
Members in Action Case Study: Doulas Enhance the Birthing Experience
Brookings Health System established the state’s first free doula program for delivery and postpartum care, staffed by volunteers. The nine-year old program also receives high marks from patients and hospital staff.
2019 Terri McNorton SHSMD Rising Star Award Recipient
2019 Terri McNorton SHSMD Rising Star Award Recipient - Cristal Herrera Woodley