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Aligning Marketing and Business Development: Doubling Your Outreach Success | Recording

Webinar Recordings
Molly Gaus, Regional Marketing Director and Karianne Craig, System Manager of Sales, from Presence Health share their experiences on how your physician relations and marketing can—and must—collaborate.

Aligning Marketing and Business Development: Doubling Your Outreach Success

Webinar Recordings
Molly Gaus, Regional Marketing Director and Karianne Craig, System Manager of Sales, from Presence Health share their experiences on how your physician relations and marketing can—and must—collaborate.

Core Metrics for Measuring Marketing’s Financial Performance | Recording

Webinar Recordings
This webinar highlights findings from the recently released SHSMD white paper “Life Beyond Promotion: Core Metrics for Measuring Marketing’s Financial Performance.” You will learn the 17 core metrics and several key actions identified by health care marketing and finance leaders, which you can implement to more clearly quantify marketing’s contribution to hospitals’ and health systems’ performance.

Beyond CRM: Lessons from Consumer-Driven Health Care | Recording

Webinar Recordings
Join Andrea Pearson, chief marketing officer of Healthgrades, to learn about strategic changes required to navigate and maintain leadership in the fast-changing health care environment.

Attract and Acquire More Patients: How to Improve Campaign Effectiveness | Recording

Webinar Recordings
Attract more patients. Schedule more appointments. Increase overall encounters. Join his webinar to hear how Evariant clients have improved the effectiveness of their campaigns to acquire more patients at half the cost.

Marketing’s Secret Weapon for Improved Patient Engagement | Recording

Webinar Recordings
Marketing automation technology should be a key part of the healthcare marketer’s arsenal to achieve these goals. From supporting automated communications to delivering personalized “journey-based” interactions, marketing automation can drive increased conversions and optimize campaign execution through efficiencies and real-time feedback.

How to Make an Online Physician Ratings and Reviews Program a Reality | Recording

Webinar Recordings
Learn how PH&S’ marketing team directed a transparency initiative, leveraging patient experience surveys to create trusted reviews, helping inform and guide patient choice. They’ll share their experiences and best practices for reviewing and publishing survey data to physician profile pages and present consumer insights they’ve uncovered.