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Where Marketing Campaigns Go to Die (in 4 seconds): What Every Marketer Must Know About Their Customers’ First Contact

See data comparing consumer preferences pre-COVID, what has shifted in the post-COVID months, and the most crucial steps marketers can take to partner with operations to ensure your marketing campaigns aren’t shot down in seconds.

Marketing in a HIPAA World: Balancing Promotion of Care with Patient Privacy

See how health care providers are successfully navigating this balance, and how they can effectively execute their mission without compromising patient privacy.

How to Navigate the Funnel Wars

Learn how new entrants could disrupt how patients receive care, particularly in the “top of the funnel” areas of primary, urgent, virtual and retail care.

Analytics Concerns? Google Alternatives to Consider

This 45-minute LIVE webinar with experts will share insight into recent concerns around Google Analytics 4.

Measurement: Proving the Value of Marketing

Learn best practices for integrating and effectively utilizing measurement as a key component to their marketing strategy.

The New Playbook: Creating Measurable ROI through Sponsorships

Learn how Virginia Mason Franciscan Health and Kettering Health used a data-backed approach to identify which sponsorships best align with KPIs and deliver across multiple strategic imperatives.

How to Measure and Improve Your Patient Attraction and Retention Growth Strategies Part 2

This presentation will cover the steps Baptist Health Jacksonville took to develop a comprehensive patient growth strategy, review the data required to measure and manage performance, review the lessons learned for optimizing internal communications, and dive into specific operational changes required to make meaningful shifts in patient growth initiatives.

How to Measure and Improve Your Patient Attraction and Retention Growth Strategies Part 1

This session will cover best practices in data availability, measurement, key performing indicator development, and ongoing management required to develop a comprehensive patient growth strategy.

Online Communities: The Next Must Have Social Media Tactic

Learn how Mount Sinai achieve the following goals by creating, managing and integrating an online condition-based community.

3 Lessons Learned from Blowing Open the Digital Front Door

Leaders from Piedmont Healthcare will explore strategies they used for creating a seamless digital experience for patients and the keys to developing a tightly integrated, hassle-free digital health platform, including ways to assess the ROI of digital front door initiatives.