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Personalize Marketing and Patient Engagement Like World Leading Retailers
In this SHSMD Education sponsored webinar, learn how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.
The Hospitals That Do Podcast Marketing Right: What they know. How they do it.
Walk away with many examples of the hospitals that do podcast marketing right and how to up your podcast game.
Can Claims Data Really Do That?
Learn how to buy data, how to use data, and how to get a free sample of data specific to your region to kickstart your strategic planning initiatives.
5 Essential Best Practices for Email Marketing in Health Care
This webinar will highlight 5 essential best practices that can turn email marketing into a productive and profitable marketing channel for any health care marketing team.
True Enterprise Feedback for the Patient Experience: How to Best Use Patient Feedback with Your Stakeholders
The audience will explore insights that will assist in preventing the loss of valuable feedback that might not be reaching the proper stakeholders.
Building a Digital Front Door Without an Adoption Strategy? Think Again …
Understand UTSW's approach to building, promoting and optimizing the new strategy, leading to 600+ downloads in the first week.
No Coding Required: How to Accelerate Your Accessibility Journey
Learn how you can normalize accessibility and make it part of a company culture where everyone is coming from a place of empathy.
Sample Quality Dashboards
Hospitals and health systems create quality dashboards in different ways. Please see examples from two organizations.
AHA, others urge Congress to act on alternative payment models, avoid physician payment cut
The AHA and 22 other organizations Nov. 22 urged (LINK) Congress to pass an end-of-year health care package that includes action on alternative payment models and a scheduled physician payment cut.