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Health Observances in Action: Successful Case Examples (Breast Cancer, Autism and Heart Health Awareness Months)

Webinar Recordings
This SHSMD U Webcast will showcase how three hospitals promote popular health observances, including American Heart Month, National Autism Awareness Month, and National Breast Cancer Awareness Month. Learn how they have engaged and educated their communities during these awareness months.

How We Use Big Data Analytics to Create Customer and Patient Intimacy

Webinar Recordings
By using big data analytics – similar to those used by Netflix and Amazon – we can automate learning about what matters most to current and prospective patients, then use that knowledge to tailor engagement and nurture intimacy. This presentation will outline how the analytic technologies that power Customer Relationship Management (CRM) can help providers achieve these goals.

Using Social Media in Your Hospital or Health System: What You Need to Know

Webinar Recordings
Which platforms should we use? What are the legal implications with HIPAA? How do we define success? These questions and many others will be answered during this 1-hour webcast presented by the American Hospital Association and the Society for Healthcare Strategy and Market Development (SHSMD).

Successful Hospital Advertising Campaigns Recording

Webinar Recordings
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Study: 4.7M uninsured eligible for no-premium bronze plan on exchange

An estimated 28%, or 4.7 million, of uninsured individuals eligible to buy health coverage at www.HealthCare.gov could find a 2020 bronze plan without paying a premium after subsidies.

AHA proposes to Congress ‘better path’ to universal health coverage

The House Energy and Commerce Health Subcommittee today held a hearing on proposals to achieve universal health care coverage.

CMS webinar tomorrow on direct contracting model

The Centers for Medicare & Medicaid Services will host a Dec. 11 webinar on the Primary Care Initiative’s professional and global direct contracting options.

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