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Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
Presentation Resource
It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
The Naked CEO: Surveys Say CEOs Are Not Impressed with Marketing. Let's Ask "Why?"
Presentation Resource
Back by popular demand, "The Naked CEO" gives healthcare marketers a chance to grill a panel of hospital and health system executives about expectations, assumptions, and coming changes.
Onboarding New Providers: Alignment with Strategic Growth Objectives
Presentation Resource
This session will demonstrate how onboarding is more than a nice thing to do, it is critical to not only ensure the practice minimizes financial subsidies, turnover rates, and recruitment costs, but also to fulfill the organization's strategic objectives.
Health System-Owned Retail Clinics from Inception to Implementation (Advanced)
Presentation Resource
This session will discuss how FastCare partners with health systems and retailers to create affordable and convenient patient access to healthcare.
Right on Target: Looking at the People Behind the Numbers
Presentation Resource
This session will present a case study for using data to identify and better understand the people you want to reach, from establishing objectives, through the process of designing and implementing a full-scale research study, to how to effectively use the research results.
Beyond Crisis: Learning from the Ebola Panic to Better Reach, Teach, and Reassure Employees and the Public
Presentation Resource
The 2014 Ebola panic provides a must-learn-from case study that helps us prepare for the inevitable next "epidemic"situation and improve all facets of day-to-day communications. Two veteran healthcare executives dissect what needs to change and how marketers/communicators can lead this effort.
Consumer Experience Reports Compendium
SHSMD has collected health care customer research and consumerism reports in an effort to offer consumerism related resources to the SHSMD membership.