Search Results
The default setting for search results displays All Content. If you prefer to see recent content only, please adjust the date filter.
Filter your results:
Types
Topics
58075 Results Found
How To Reach Reluctant Patients During The COVID-19 Crisis
In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively. Dive into behavioral and multi-screen media consumption data to maximize reach and increase return on a tight budget. Presenters will share examples of how marketers have saved upwards of 30% and achieved desired outcomes despite a challenging environment.
A New Solution to Benchmark Claims Data and Enhance Strategic Decision-Making
A recent AHA survey of hospitals and health systems found that 89% of respondents experienced an increase in payment denials over the past three years, and 51% reported experiencing a “significant” increase in denials.
Using Consumer Industry Science to Turbocharge Your Hospital Marketing
Join health care consumer experts from Procter & Gamble and the automotive industry as they share how a consumer science, known as psychographic segmentation, is being applied in the health care setting to drive patient traffic, loyalty and market share. This webinar will provide an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
How to Drive Authentic Patient Experiences with Ed Marx and Cris Ross
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.
Forecast 2030: 5 Potent Predictions Reshaping How Consumers Engage Health Care
Join this webinar to hear five bold predictions about that future, which range from exciting and promising to ominous and discouraging.
Your Marketing Has a Data Problem: Here's What To Do
Combining HRA data and consumer data with SDOH insights can modernize the approach t building targeted outreach lists and campaigns.
FDA expands Pfizer vaccine’s booster authorization to include 16- and 17-year-olds; CDC recommends
The Food and Drug Administration announced the widely anticipated expansion of Pfizer’s COVID-19 vaccine emergency use authorization to allow booster doses for 16- and 17-year-olds.
Beyond the EHR: Cultivating Patient Attraction and Retention with Intelligent Engagement
EHR’s continue to consume the lion’s share of HIT budgets, but the emphasis has shifted to how to combine EHR data with other high-quality data to advance strategic priorities EHR platforms cannot address alone — such as Improving outcomes by engaging patients to actively participate in their own care.
Medical Staff Development Planning in 2021
Medical Staff Development Planning in 2021 will provide perspective on how health systems are approaching medical staff development planning as well as best practices for medical staff development for health systems in the current healthcare environment.