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Creating a Transformative Digital Strategy
The course will cover the following four topic modules, which include webinars, case examples, discussion board assignments, and access to a library of additional resources (conference session recordings, templates, white papers, articles, etc.). Complete all course requirements and earn a SHSMD Credential in Health Care Digital Marketing Strategy, which can be shared as a digital badge on social media.
Forget About the Metaverse: Patient Experience IRL is the Immediate Opportunity for Health Care
While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.
The Future of Virtual Care: Solving Provider Frustrations and Patient Expectations
This webinar, based on original research conducted by Optum, will discuss past, current and predicted use of telehealth.
From @Home to Care Anywhere: Intentional New Strategies and New Market Opportunities
This webinar highlights the potential of Care Anywhere, the value to a health care organization & the state of technology to support care delivery.
Online Certificate Series Health Care Social Media: 2022 Trends & Strategies
Join this online certificate series to learn best practices & new trends in social media influencing, governance, and paid social media opportunities.
Planning Marcom Budgets “By the Numbers”: Preliminary Findings from SHSMD Benchmarking
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2021 By the Numbers MarCom Benchmarking and how that compares to prior years.
Gillette Children's Specialty Healthcare - CurePity Movement and "It's Okay to Ask!
The CurePity Movement is Gillette’s initiative to move attitudes forward – away from pity – and toward acceptance and inclusion for children who have disabilities. In 2014, Gillette published a children’s book that embodies the themes of its CurePity Movement titled “It’s Okay to Ask!” The book gives children and parents a tool to answer questions about disabilities and encourages the formation of positive opinions through friendship.
H-ISAC TLP White: Joint Cybersecurity Information Sheet - Keeping PowerShell: Security Measures to Use and Embrace June 23, 2022
This Cybersecurity Information Sheet from the National Security Agency(NSA), the Cybersecurity and Infrastructure Security Agency (CISA), the New Zealand National Cyber Security Centre (NZ NCSC), and the United Kingdom National Cyber Security Centre (NCSC-UK) provides details on using PowerShell® and its security measures.
Article on Provider Relief Funds Misses Mark
All of America’s hospitals and health systems, regardless of size, location and ownership type have provided essential care to their patients and communities during this historic COVID-19 pandemic, all while facing tremendous financial challenges and pressures.
HSR issues focuses on translating research into policy and action
A special issue of Health Services Research (HSR) focuses on how health care organizations can use implementation science