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Futurescan: Health Care Trends and Implications Publication
Futurescan is a series of publications for health care leaders that the American Hospital Association’s (AHA’s) Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999.
Generate Data-Driven Insights
Guides and Reports
Data is only valuable if it can deliver insights and better decisions.
Integrate and Co-create
Guides and Reports
Hospitals and health systems are complex and multilayered organizations.
Be Nimble to Exceed the Rate of Change
Guides and Reports
Healthcare strategists need to evolve as fast as or faster than the external environment.
Design Consumer Experiences. Tell Powerful Stories
Guides and Reports
Demographics, statistics, and clinical data do not translate into a thorough understanding of an individual’s needs and motivation.
Erase Boundaries of Business
Guides and Reports
Health care organizations must develop accessible, integrated systems of care that are convenient, affordable, and intuitive.
2025 Environmental Scan
The 2024 AHA Environmental Scan details data and trends that have implications for the health care field for the coming year and beyond. The Scan will help your staff, leadership and board strategize and plan for the future.
HCC Report 2024: Healthier Together
This report covers the Hospital Community Collaborative’s impact on community health between 2018-2023, detailing the program’s history and elements.
Community Investment for Health: An Overview for Trustees | Center
Includes questions for boards to determine overall strategy and community investment strategies that address societal factors influencing health.
Bridging Worlds: The Future Role of the Health Care Strategist Second Edition
Guides and Reports
Bridging Worlds: The Future Role of the Health Care Strategist Second Edition