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Futurescan: Health Care Trends and Implications Publication

Futurescan is a series of publications for health care leaders that the American Hospital Association’s (AHA’s) Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999. 
Legacy

Generate Data-Driven Insights

Guides and Reports
Data is only valuable if it can deliver insights and better decisions.
Legacy

Integrate and Co-create

Guides and Reports
Hospitals and health systems are complex and multilayered organizations.
Legacy

Be Nimble to Exceed the Rate of Change

Guides and Reports
Healthcare strategists need to evolve as fast as or faster than the external environment.
Legacy

Design Consumer Experiences. Tell Powerful Stories

Guides and Reports
Demographics, statistics, and clinical data do not translate into a thorough understanding of an individual’s needs and motivation.
Legacy

Erase Boundaries of Business

Guides and Reports
Health care organizations must develop accessible, integrated systems of care that are convenient, affordable, and intuitive.

2025 Environmental Scan

The 2024 AHA Environmental Scan details data and trends that have implications for the health care field for the coming year and beyond. The Scan will help your staff, leadership and board strategize and plan for the future.

HCC Report 2024: Healthier Together

This report covers the Hospital Community Collaborative’s impact on community health between 2018-2023, detailing the program’s history and elements.
Member

Community Investment for Health: An Overview for Trustees | Center

Includes questions for boards to determine overall strategy and community investment strategies that address societal factors influencing health.