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18 Results Found

Engaging Your Community in Your Digital Strategy: It’s All About Human-Centered Design

An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 

A Hospital Leadership Guide to Digital & Social Media Engagement

Guides/Reports
A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world.

Life Beyond Promotion: Core Metrics For Measuring Marketing's Financial Performance

Guides/Reports
This white paper establishes a set of metrics that will help marketers demonstrate their financial contribution to their health care system as well as a handy "how to get started" section. Be sure to replay the SHSMD U webcast on this topic, too.

Futurescan 2015 PowerPoint

Guides/Reports
The PowerPoint presentation, Futurescan 2015, features highlights from the latest edition of Futurescan, one of the industry's most respected healthcare trends forecasts

2021 Becoming a Health Care Business Partner of Choice

2021, American Hospital Association report on the State of Hospital and Business Solution Provider Relationships

Becoming a Health Care Business Partner of Choice

American Hospital Association report on the State of Hospital and Business Solution Provider Relationships

2022 Becoming a Health Care Business Partner of Choice

2022, American Hospital Association report on the State of Hospital and Business Solution Provider Relationships

Direct Mail in 2019: Evolution, Transformation and Opportunity

Guides/Reports
In the Direct Mail in 2019 eBook, you'll learn: What is the 2019 Trend to Watch; Innovative Dimensional Mail Ideas; Data Aggregation Tips for Improved Targeting; and much more.

Creating the Digital Experience Health Care Consumers Crave: Marketing Moves Center Stage

An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.