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6 Tips for Video Marketing on a Budget
Magazine & Journal Articles
With the knowledge that visual content has a higher retention and conversion rate than text-based media because of its powerful psychological influence, it only makes sense that healthcare marketing leaders enhance their video tactics as part of their creative strategy. Read more about affordable ways to create effective marketing videos for your brand.
5 Tips for Effective Mobile Engagement
Magazine & Journal Articles
In recent years, marketing has transitioned from one of the least to one of the most technology-driven fields in healthcare. Why? In part, because savvy marketing leaders recognize that engaging with patients has moved into the digital world. So how can hospitals and health systems effectively engage with consumers on their mobile devices? Here are five tips to keep in mind.
10 Strategies for Improving Your Physician Communications
Magazine & Journal Articles
What's your role in working with and communicating to your physicians? Fresh off a recent lively discussion on the topic with the medical staff at University of Iowa (UI) Health Care, here are ten steps you can take to refresh your physician communications.
AHA honors five programs with Dick Davidson NOVA Award
Five hospital-led partnerships to improve community health will receive the AHA Dick Davidson NOVA Award Thursday at the AHA Leadership Summit in San Diego.
Hospitals, health systems honored for commitment to quality
Atrium Health’s Carolinas Rehabilitation, Charlotte, N.C., will receive the 2019 AHA Quest for Quality Prize Thursday at the AHA Leadership Summit in San Diego.
Reputation + Location Data Management = A Healthy Holistic Marketing Approach
Presentation Resource
This session will include a discussion on physician and hospital ratings, transparency, managing location data, and capitalizing on "near me"moments to better engage patients.
Role of the Communicator in Crises: Dissecting Tactics, Strategies, and Actions in Managing a Crisis
Presentation Resource
This session will feature case studies and best practices to illustrate what it takes to manage and control a crisis. Also, participants will learn the "seven golden rules"of managing crisis communication and effective crisis media relations tactics.
Improving the Digital Brand Dialogue
Presentation Resource
In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.
How to Wow the C-Suite with Effective Media Strategies That Boost ROI (Advanced)
Presentation Resource
Strategic media planning and measurement enable you to optimize your value to your organization, boost ROI, and wow the C-suite Not all stories are created equal. It is important to align your media initiatives with organizational priorities, and then monitor, analyze, and measure the results.