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Renovating an Internal Communications Infrastructure

Magazine & Journal Articles
Read more about the internal communications renovation at the University of Texas Medical Branch after a years-long recovery from 2008's Hurricane Ike, which did $1 billion in damage to the headquarters campus.

Connecting with Consumers Through Storytelling

Magazine & Journal Articles
A well told story can be a powerful marketing tool, especially in healthcare. One patient's experience can impact a prospective patient's thinking, actions, and behaviors, enabling them to explore potential healthcare decisions through a highly personal lens. This article explores the success of a campaign that El Camino Hospital implemented to share patient narratives.

Attract and Educate Parents by Showcasing Physician Expertise

Magazine & Journal Articles
To meet the challenge of keeping families as patients once they become parents, the marketing team at Nebraska Methodist developed a non-branded strategy that highlights the knowledge of our obstetricians, pediatricians, and family medicine physicians. Read more about the launch of their unique website for parents in this article.

Uncovering Hidden Gems

Magazine & Journal Articles
In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here are five tips for finding compelling health care stories in your organization.

Turning Town Hall Meetings Into Game-Changing Performance Sessions

Magazine & Journal Articles
To help increase employee engagement, the marketing team at Dayton Children's Hospital re-christened their town hall meetings as Game-Changing Performance Sessions, or GPS. Read about the factors and critical takeaways that contributed to the success of the GPS sessions.

Turning "Cancer Awareness" Into a "Cancer Movement"

Magazine & Journal Articles
Several years ago, Saint Francis Healthcare system launched its first "Pink Up" campaign, which was designed to increase breast cancer awareness, promote early detection, and offer free mammograms to those in need. In 2016 the health system ramped up its fundraising and outreach efforts to turn the population health cancer awareness program into a cancer movement. Read more about their keys to success in this article.

The Power of Purpose-Driven Branding in the Age of Disruptive Innovation

Magazine & Journal Articles
In a world that keeps sending disruptive innovations like shock waves through the health care landscape, how can health systems better meet the demands of today's time-starved, information-overloaded consumers? Florida Hospital needed to figure it out—and quickly.

How to Create a Strategic Plan With Organizationwide Buy-In in 6 Months

Magazine & Journal Articles
In 2017, Huggins Hospital in Wolfeboro, New Hampshire, had a fairly new leadership team and an outdated strategic plan. They realized it would be valuable to bring in an outside partner, so they asked Stratasan to guide them through the process of updating their plan. This article discusses the five-step planning process developed to address each of their goals for growth.

Hospital Develops Online Program to Improve Community Health and Wellness

Magazine & Journal Articles
How can marketing and public relations practitioners help their organizations make a measurable difference in population health? At Onslow Memorial Hospital (OMH) in North Carolina, Amy Cain-Sousa, senior vice president of public relations/marketing, has found that creating an online community dedicated to wellness can be an effective first step.

Healthcare Leaders are Speaking Out in Social Media

Magazine & Journal Articles
Until recently many leaders refrained from taking aggressive public stands on controversial issues. There have always been high-profile leaders in certain industries who aren't afraid to speak up, but healthcare leaders in general tend to be more reserved. If you sensed a change recently, you're not mistaken. Read more about the role of healthcare leaders on social media in this article.