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AHA Center for Health Innovation’s Market Scan | Center
Stay informed on health care innovation and healthcare disruptors. Subscribe for free to get insights and analysis.
Futurescan: Health Care Trends and Implications Publication
Futurescan is a series of publications for health care leaders that the American Hospital Association’s (AHA’s) Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999.
Generate Data-Driven Insights
Guides and Reports
Data is only valuable if it can deliver insights and better decisions.
Integrate and Co-create
Guides and Reports
Hospitals and health systems are complex and multilayered organizations.
Futurescan 2025 PowerPoint Toolkit
The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!
Be Nimble to Exceed the Rate of Change
Guides and Reports
Healthcare strategists need to evolve as fast as or faster than the external environment.
Design Consumer Experiences. Tell Powerful Stories
Guides and Reports
Demographics, statistics, and clinical data do not translate into a thorough understanding of an individual’s needs and motivation.
Erase Boundaries of Business
Guides and Reports
Health care organizations must develop accessible, integrated systems of care that are convenient, affordable, and intuitive.
AHA Value Initiative Members in Action: Rush University Medical Center – Chicago, IL
Several years ago, Rush’s leaders—like many hospital administrators across the country—began preparing for the shift to value-based care. As part of those efforts, the Medical Center’s colorectal surgery team implemented the enhanced recovery after surgery (ERAS) program in 2014.
2025 Environmental Scan
The 2024 AHA Environmental Scan details data and trends that have implications for the health care field for the coming year and beyond. The Scan will help your staff, leadership and board strategize and plan for the future.