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Futurescan: Health Care Trends and Implications Publication
Futurescan is a series of publications for health care leaders that the American Hospital Association’s (AHA’s) Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999.
Generate Data-Driven Insights
Guides and Reports
Data is only valuable if it can deliver insights and better decisions.
Integrate and Co-create
Guides and Reports
Hospitals and health systems are complex and multilayered organizations.
Be Nimble to Exceed the Rate of Change
Guides and Reports
Healthcare strategists need to evolve as fast as or faster than the external environment.
Design Consumer Experiences. Tell Powerful Stories
Guides and Reports
Demographics, statistics, and clinical data do not translate into a thorough understanding of an individual’s needs and motivation.
Erase Boundaries of Business
Guides and Reports
Health care organizations must develop accessible, integrated systems of care that are convenient, affordable, and intuitive.
2025 Environmental Scan
The 2024 AHA Environmental Scan details data and trends that have implications for the health care field for the coming year and beyond. The Scan will help your staff, leadership and board strategize and plan for the future.
Bridging Worlds: The Future Role of the Health Care Strategist Second Edition
Guides and Reports
Bridging Worlds: The Future Role of the Health Care Strategist Second Edition
Member Spotlight: Grady Health System
The LLN highlights Grady Health and its contributions to the field in the areas of patient safety and the quality of care provided to its community.
Leading Transformational Changes
Guides and Reports
At the 2016 Thought Leader Forum held at SHSMD's annual conference, a diverse panel of health care professionals shared their insights and perspectives on change leadership.