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Oklahoma State University Medical Center celebrates Veterans Day with transfer of ownership of a new VA hospital
In Tulsa, Okla., federal, state and local lawmakers, leaders, stakeholders and supporters celebrated Veterans Day with the transfer of ownership of the new James Mountain Inhofe VA Medical Center.
Health Care Marketing, Communications & Strategy Resources
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The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
The Right Fit
Magazine & Journal Articles
Several years ago, the Betty Ford Center for chemical dependency and recovery merged with Hazelden, a provider of drug and alcohol addiction treatment, to create the Hazelden Betty Ford Foundation, the largest nonprofit of its kind in the nation. Here is an inside look at some of the key decisions and processes involved in this challenging initiative and eight key takeaways to inform your rebranding efforts.
Employer Engagement as a Consumer Acquisition Strategy
Magazine & Journal Articles
Ask the executive team at any of the 5,200 hospitals in the United States and they will likely tell you that local demographics, competition, and payer mix make them "different from the rest."
How to acquire more than 2,000 primary care patients in one year
Magazine & Journal Articles
In 2013, Boston Medical Center (BMC) began a five-year strategy to recruit more than 45 additional general internal medicine and family medicine providers. Read more about their recruitment campaign in this article.
Right-Sizing Emergency Care Amid Healthcare Reform
Magazine & Journal Articles
The emergency department (ED) is often considered to be the hospital's "front door." For this reason, healthcare strategists have historically focused their attention—and marketing dollars—on driving ED volume, which subsequently drives inpatient admissions, surgical procedures, diagnostic testing, contribution margin, and net revenue.
Stop 'Leakage' in Physician Referrals
Magazine & Journal Articles
"Leakage" is a buzzword today, especially for physician relations professionals and healthcare strategists as they prepare for the future of network referral management. Simply defined, leakage is what happens when primary care physicians send their patients to out-of-system providers rather than to those within your organization's network.
The Strategist's Guide to Retail Health
Magazine & Journal Articles
A retail health initiative calls for careful planning. Here are five keys to a successful retail strategy.
What's the Score? A New Approach to Strategic Planning
Magazine & Journal Articles
As healthcare strategists, we may also long for a similar scorecard to help us turn potential opportunities into real winners. The hospital leadership at AAMC teamed up to pinpoint gaps in services as well as the missing pros—the physician specialists and other clinicians—that might help grow patient volume and meet the healthcare needs of the community they serve.
The Elusive Value-based Purchasing Score
Magazine & Journal Articles
Find out why the value-based purchasing score is getting harder to predict and why HCAHPS is important to track.