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Health Care Marketing Plans, Communications and Market Research
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
ASHRM Awards and Recognition Program
Award
The American Society for Health Care Risk Management is pleased to honor the achievements of individual members and organizations that further ASHRM's core mission of advancing safe and trusted health care.
Health Care Strategy & Market Development Week
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
Health Care Marketing, Communications & Strategy Resources
Websites
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Transforming Nurses into Leaders: The South Dakota Public Health Experience
Join South Dakota’s public health and healthcare leaders as they share how the Transition to Practice program is shaping the next generation of nurse leaders.
Today in Nursing Leadership Podcast
Stories connect us. They inspire us. And they offer us the opportunity to grow. Tune into Today in Nursing Leadership for a monthly conversation with nursing leadership experts.
AHA Associate Podcast Series, Ep. 97 | IMO Health
In this episode, Kathleen Wessel, vice president of business management and operations at the American Hospital Association, is joined by Steven H. Rube, MD, FAMIA, chief medical officer at IMO Health as they explore how AI can enhance documentation and data quality, ease clinician burden while preserving intent, and deliver responsible, transparent care at the point of service.
AHA podcast: Sutter Health’s Bold Behavioral Health Access Expansion
Dan Peterson, CEO of behavioral health services at Sutter Health, and Matthew White, M.D., chair of the behavioral health service line at Sutter Health, share how the system is expanding behavioral health access across rural Northern California.
Social Media Strategies for Health Care Recruitment
[HR Pulse Article] By Rollis Fontenot III
When thinking about social media strategies, it’s important to examine the intent of the strategy. What is the main purpose? The strategy for employee recruitment at a health care organization will look much different than a strategy with the purpose of employee engagement. This article focuses on the recruitment of health care professionals, including both clinical and nonclinical applicants, and discusses the first of three key areas of social media strategy
Are You Prepared for a PR Crisis?
Magazine & Journal Articles
When a crisis occurs in your community, how should your hospital or health system's public relations/communications team respond? Whether an incident is local in nature or has national or international implications, it is vital for hospitals to have a crisis plan in place that will ensure effective communications to all key internal and external audiences, and stakeholders — and protect the hospital's reputation.