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5 Hacks that Increase Hospital C-Suite Engagement
5 hacks to help health care solutions providers understand how to cut through the noise and engage health care decision makers in a meaningful way.
Building and Implementing an Artificial Intelligence Action Plan for Health Care
Health care artificial intelligence action plan defines people, process and technology essentials, ROI, and AI use cases to transform care delivery.
Leadership, Patient-Centered Care, Quality & Patient Safety, Operational Excellence, Financial Management, Artificial Intelligence (AI), Leveraging Technology, Impact of Technology on the Workforce, ROI, Reimbursement, AHA Center for Health Innovation, Technology Strategy, Access to Behavioral Health, Innovation/New Models of Care
How Digital Tools Can Scale Behavioral Health Support Across Hospitals and Communities
This blog covers the ways hospitals and health systems can use digital tools to extend support and ensure personalized care and address rising behavioral health needs.
Attract and Educate Parents by Showcasing Physician Expertise
Magazine & Journal Articles
To meet the challenge of keeping families as patients once they become parents, the marketing team at Nebraska Methodist developed a non-branded strategy that highlights the knowledge of our obstetricians, pediatricians, and family medicine physicians. Read more about the launch of their unique website for parents in this article.
You Are What You Post
Magazine & Journal Articles
The marketing team at Henry Ford Health System is using digital content — from social media messaging to blog posts — to engage with consumers and drive online traffic. When consumers visit your Facebook page or website, is what they see and read representative of the experience they have in your hospital or clinic?
Lights, Camera, Action! Going Live with Facebook
Magazine & Journal Articles
Virtually every health system uses Facebook to promote its brand. But how many have gone live on the largest social media platform in the world? Cynthia Schmidt, marketing chief at Virginia Commonwealth University (VCU) Health in Richmond, and Keith Kaufelt, VCU social media specialist, say doing so can transform the conversation with your community.
The Smart Hospital Journey
The smart hospital is transforming the care journey to deliver more personalized care and improve visibility into resource utilization.
Filling the Pipeline with an Abundance of Qualified Leads
When a patient safety expert wanted to build awareness of how her solution could help hospitals, she turned to AHA to connect with hospital leaders.
Cut Through the Noise: Winning the Attention of Hospital Leaders
Strategies to help your messaging and outreach capture hospital executives’ attention