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18 Results Found

5 Hacks that Increase Hospital C-Suite Engagement

5 hacks to help health care solutions providers understand how to cut through the noise and engage health care decision makers in a meaningful way.

How Digital Tools Can Scale Behavioral Health Support Across Hospitals and Communities

This blog covers the ways hospitals and health systems can use digital tools to extend support and ensure personalized care and address rising behavioral health needs.
Legacy

Attract and Educate Parents by Showcasing Physician Expertise

Magazine & Journal Articles
To meet the challenge of keeping families as patients once they become parents, the marketing team at Nebraska Methodist developed a non-branded strategy that highlights the knowledge of our obstetricians, pediatricians, and family medicine physicians. Read more about the launch of their unique website for parents in this article.
Legacy

You Are What You Post

Magazine & Journal Articles
The marketing team at Henry Ford Health System is using digital content — from social media messaging to blog posts — to engage with consumers and drive online traffic. When consumers visit your Facebook page or website, is what they see and read representative of the experience they have in your hospital or clinic?
Legacy

Lights, Camera, Action! Going Live with Facebook

Magazine & Journal Articles
Virtually every health system uses Facebook to promote its brand. But how many have gone live on the largest social media platform in the world? Cynthia Schmidt, marketing chief at Virginia Commonwealth University (VCU) Health in Richmond, and Keith Kaufelt, VCU social media specialist, say doing so can transform the conversation with your community.

Filling the Pipeline with an Abundance of Qualified Leads

When a patient safety expert wanted to build awareness of how her solution could help hospitals, she turned to AHA to connect with hospital leaders.

Cut Through the Noise: Winning the Attention of Hospital Leaders

Strategies to help your messaging and outreach capture hospital executives’ attention