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How to Build Trust with Hospital Buyers
Discover how to position yourself as a key partner to hospital decision-makers
Connecting With Health Care Leaders
AHA Report on How Hospital Executives Stay Informed About Solutions That Support Their Work.
Patient Pathways: Using Digital Media to Hyperfocus on the Right Patients in Real Time
Presentation Resource
Cut Through the Noise: Winning the Attention of Hospital Leaders
Strategies to help your messaging and outreach capture hospital executives’ attention
Filling the Pipeline with an Abundance of Qualified Leads
When a patient safety expert wanted to build awareness of how her solution could help hospitals, she turned to AHA to connect with hospital leaders.
Healthcare Done Differently: Instituting Change, Connecting Care for Providers and Patients Across a Network
Presentation Resource
Becoming a Health Care Business Partner of Choice
American Hospital Association report on the State of Hospital and Business Solution Provider Relationships
Attract and Educate Parents by Showcasing Physician Expertise
Magazine & Journal Articles
To meet the challenge of keeping families as patients once they become parents, the marketing team at Nebraska Methodist developed a non-branded strategy that highlights the knowledge of our obstetricians, pediatricians, and family medicine physicians. Read more about the launch of their unique website for parents in this article.
You Are What You Post
Magazine & Journal Articles
The marketing team at Henry Ford Health System is using digital content — from social media messaging to blog posts — to engage with consumers and drive online traffic. When consumers visit your Facebook page or website, is what they see and read representative of the experience they have in your hospital or clinic?
5 Hacks that Increase Hospital C-Suite Engagement
5 hacks to help health care solutions providers understand how to cut through the noise and engage health care decision makers in a meaningful way.