Wurlitzer, Kodak, Digital Equipment Corporation — the business world is filled with the names of once great and dominant companies that ignored the winds of change. Their stories offer lessons to other industries, including health care, on the importance of recognizing change and adopting a strategy to respond to it.
What are the dynamics of the current health care field, and how do they affect an organization’s future? Futurescan 2015: Trends and Implications, 2015–2020 addresses these questions.