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Health Care Marketing, Communications & Strategy Resources
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The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
Cut Through the Noise: Winning the Attention of Hospital Leaders
Strategies to help your messaging and outreach capture hospital executives’ attention
Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
Presentation Resource
It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
The Naked CEO: Surveys Say CEOs Are Not Impressed with Marketing. Let's Ask "Why?"
Presentation Resource
Back by popular demand, "The Naked CEO" gives healthcare marketers a chance to grill a panel of hospital and health system executives about expectations, assumptions, and coming changes.
A Tale of Three Cities: A Panel Discussion from Three Rural Hospitals
Presentation Resource
Participate in a panel discussion with marketing professionals from three rural hospitals to understand why you don't need the extensive resources of the big urban hospitals to create successful marketing campaigns. All three hospitals faced competition from and outmigration to larger systems within driving distance. Listen to the three case studies of each hospital, presented by the marketing professionals whose clear knowledge of their community, matched with innovative ideas, led to strong marketing ROIs.
Standing Out in the Crowd: Tools and Techniques for Successful Blog-Driven Content Marketing
Presentation Resource
When the Stars Aligned . . . A Play That Changed the Fight Against Childhood Cancer (Advanced)
Presentation Resource
In this session, you will hear how a football rivalry and a compassionate athlete helped take on the fight against childhood cancer at Seattle Children's Hospital.
Lights, Camera, Action: How to Roll Out a Winning Video Content Strategy With No Budget
Presentation Resource
Healthcare Done Differently: Instituting Change, Connecting Care for Providers and Patients Across a Network
Presentation Resource
The Rise of the Consumer: Where and Why Marketing Drives Operations
Presentation Resource
Learn to bring the right players to the table, build understanding, and develop common goals for a win/win.