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How to Build Trust with Hospital Buyers
Discover how to position yourself as a key partner to hospital decision-makers
AHA Events Status and New Sponsorship Opportunities
While the AHA has canceled our live events and all affiliated events through July due to the pandemic, important event sponsorship opportunities still exist for the remainder of 2020 — as do a host of other ways to engage with our members.
Attendee and Partner Digital Toolkit
AHE Conference Digital Marketing Toolkit, with conference background information, promotional graphics and SM messages templates.
Building the Physician's Practice in a Digital World
Presentation Resource
Learn how Avera Health is using a multidisciplinary approach to marketing to build volume for new physicians, and to deepen patient relationships with established providers.
Not My Hospital — How to Win at Rebranding Against Resistance
Presentation Resource
Learn how two different organizations "SCL Health System and The University of Vermont Health Network " innovatively addressed rebranding challenges, and how each one emerged as a strong, dynamic, and successful brand.
Not Just Another Ribbon Cutting: Turning Opening Events into Strategic Messaging
Presentation Resource
When Dayton Children’s Hospital had almost completed a more than $200 million dollar expansion and revitalization project, the marketing team was tasked with turning four opening events on two campuses into something more powerful than just another ribbon cutting. The resulting plan used each event as a tent pole to elevate the hospital’s brand, showcase services, spotlight providers and highlight community commitment.
No CRM? Here's How to Prove Marketing Impact
Presentation Resource
This session will explore one institution's journey toward proving the impact consumer marketing can have on driving patient visits and ROI without CRM software.
New Found Revenue: Developing Signature Services
Presentation Resource
Attendees will learn how EvergreenHealth has leveraged its brand to create Signature Services as an additional revenue stream for the organization.
NCH Takes Bariatric Teen Info Sessions Online
Presentation Resource
Hear about Nationwide Children's Hospital's solution to operational inefficiency while simultaneously increasing the program’s patient volumes and expanding its geographic reach.
ScionHealth Breaks Down Care Barriers with CRM
ScionHealth partnered with Loyal to interact with its patient population more easily via email and SMS, pushing appointment reminders and scheduling prompts.